Our workshops are less about training and more about sharing the best practices that accelerate how great technology products get made. They have proven very popular and are nearly always sold-out. We offer public workshops around the world and private workshops conducted on-site. Workshops are exclusively for technology-based product companies – consumer, B2B/enterprise, platform, and mobile. We also serve on Advisory Boards and occasionally provide more advanced strategic consulting services.

Public Workshop: How to Create Products Customers Love

The public workshops were originally created for startup co-founders, and this group still makes up a significant percentage of a typical session, however, many companies we’ve worked with over the years have continued to grow, and as they hire additional product staff they often send them to one of the public workshops.

The sessions are aimed primarily at product managers, and directors and VP’s of product management, although we usually have a few CTO’s and UX leaders that attend as well.

The public sessions are typically held in San Francisco, New York, and London.

See upcoming workshops.

Assessment & Onsite Workshop: How to Create Products Customers Love

This engagement is combines an assessment of your existing product organizational structure, processes, and culture with a two-day onsite workshop for your company’s leadership and team.

The assessment consists of a one to two-day series of in-person interviews with key people from your product organization. The output is a set of written observations and recommendations that provide your company’s management with a benchmark of your current organization against industry best practices. The assessment also helps tailor the workshop to the specific needs of your company.

The onsite workshop is based on the public version of “How to create Products Customers Love”, customized to the specific products, business models, processes and culture of your company. The workshop shares industry best practices around roles, organization, tools, processes and culture and is intended for a broad set of product roles: product managers, product owners, UX designers, user researchers, architects, lead engineers, project/program managers, product marketing managers, data analysts, as well as management from these functional areas.

Please contact us to learn more.

Public Workshop: How to Rethink Product Marketing

This one-day interactive workshop is ideal for Directors, Product Marketers, and executives wishing to improve the product marketing function. It’s a focused day of learning that shows how product marketing can be done well regardless of organizational structure.

The workshop covers marketing strategy, positioning, messaging, agile marketing practices and marketing measurement. I teach one-sheet ‘canvas’ like frameworks that attendees practice using in class with real company examples. Teams attending the trainings can choose to have their own company materials reviewed and improved as part of the workshop.

We only put two of these on a year, so make sure to reserve a spot early. Workshops are typically held in San Francisco.

For questions about the product marketing sessions, please contact martina at

See upcoming workshops.

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