Our workshops and speaking engagements are less about training and more about sharing the best practices that accelerate how great technology products get made. They have proven very popular and are nearly always sold-out. We offer public workshops around the world, and private workshops conducted on-site.

Please note that our workshops are exclusively for technology-based product companies – consumer, B2B/enterprise, platform, device and mobile. We also serve on Advisory Boards and occasionally provide more advanced strategic consulting services.

Public Workshops:

Private Onsite Workshops:

Conferences and Corporate Speaking Engagements:


Public Workshop: How to Create Products Customers Love

These two-day public workshops were originally created for startup co-founders, and this group still makes up a significant percentage of a typical session, however, many companies we’ve worked with over the years have continued to grow, and as they hire additional product staff they often send them to one of the public workshops.

The sessions are aimed primarily at product managers and product owners, and directors and VP’s of product management, although we usually have a few CTO’s and UX leaders that attend as well.

NOTE: Please be warned that this is an intense two days.  It is designed for technology product people that are serious about becoming exceptional at their job.  We will use every minute of the two days, and your head will be spinning.  Our intention is to provide the single best learning opportunity in the world for aspiring product managers and product leaders.  These sessions have always sold out with a long waiting list, so please don’t sign up to take a spot unless you are serious about your career in product and willing to work hard to improve your skills.  If you’re not sure it’s for you, talk to someone that has attended a session.

The public sessions are typically held in San Francisco, New York, and London.

See upcoming public workshops.

Public Workshop: How to Rethink Product Marketing

This one-day interactive workshop is ideal for Directors, Product Marketers, and executives wishing to improve the product marketing function. It’s a focused day of learning that shows how product marketing can be done well regardless of organizational structure.

The workshop covers marketing strategy, positioning, messaging, agile marketing practices and marketing measurement. I teach one-sheet ‘canvas’ like frameworks that attendees practice using in class with real company examples. Teams attending the trainings can choose to have their own company materials reviewed and improved as part of the workshop.

We only put two of these on a year, so make sure to reserve a spot early. Workshops are typically held in San Francisco.

For questions about the product marketing sessions, please contact martina at

See upcoming public workshops.

Product Organization Assessment

The assessment consists of a one day series of interviews with key people from your product organization (product management, user experience design, engineering, data, and the management and leadership of these areas).

We are looking at everything from the size and structure of your product organization, to how you plan, budget, staff, discover and deliver your software and services to market. We are comparing you to what we consider best in class for technology-powered product companies.

The output is a set of written observations and recommendations that provide your company’s management with a benchmark of your current organization against industry best practices. The assessment also helps tailor any workshops we do to the specific needs of your company.

This product organization assessment is a prerequisite for the Product Team Workshops, and is strongly advised for the Executive Briefings and Product Leadership Workshops as well.

We work with you on the specific set of people to interview, but normally this includes the leaders of product management as well as a couple representative product managers, the leaders of user experience design as well as a couple representative designers, and the leaders of engineering as well as a couple senior engineering leaders. We also strongly encourage including interviews with the senior executives from across the company: especially the CEO, COO, head of sales, and head of marketing. Each interview is 30-45 minutes.

Please contact us to learn more.

Product Team Workshop


The Product Team Workshop is an onsite version of the popular public session: “How To Create Tech Products Customers Love.” However, this session is customized to the specific products, industry, business model, processes and culture of your company, and is aimed at your actual, cross-functional product teams (aka squads).

The workshop shares industry best practices around roles, organization, tools, processes, techniques and culture, and is intended for: product managers/product owners, product/UX designers, user researchers, software architects/lead engineers, data analysts, project/program managers, product marketing managers, as well as management from these various functional areas.


The objectives are to share industry best practices in terms of roles, methods, and how great teams work, for those people responsible for product discovery and product delivery. Moreover, we strive to encourage a culture of product discovery that is the hallmark of modern product organizations.

Since strong product teams today solve problems collaboratively, we focus on the interactions between product managers, product designers, and engineers.

This is an intense, interactive workshop designed to challenge the organization and provide immediately applicable skills and techniques to your product managers, designers and architects/lead engineers.


The workshop is designed around essential lessons in discovering and delivering successful products. Each lesson is a discussion about an issue, tool or technique that will make a difference in your product. All are full of examples to illustrate the point. Exercises throughout let you try out the skills and techniques. The goal is that your product team can begin applying these lessons immediately with their own products.


This workshop is held at or near your offices, at the location of your choice.

The Product Team Workshop requires a Product Organizational Assessment, which is normally conducted the day prior.

The session is generally limited to 60 people because more than that loses the dynamics of a highly interactive session. We strongly encourage including product managers, designers and lead engineers from product teams that work together on a daily basis.


The specific content is tuned to the needs of the organization based on the assessment, but generally includes the following:

  • Product Organization – Teams, People, and Roles
  • Scaling and Alignment – Vision, Strategy, Portfolio, Team Structure, Coordinated Objectives
  • Product Discovery – Mindset and toolset for ensuring that what you build is valuable, usable, feasible and viable
  • Product Delivery – Consistently and rapidly bringing quality products to market
  • Product Culture & Transformation – Instilling product values into your organization

Please contact us to learn more.

Product Leadership Workshop


For larger organizations, where there are generally more than 10-20 cross-functional product teams, it often makes sense to conduct a private session just for those people responsible for leading the product organization, including creating the vision and strategy, setting priorities, and coaching and developing the members of the actual cross-functional product teams.

Normally this includes the managers, directors and VP of product management, the managers and directors of user experience design, and the managers, directors and other leaders of engineering.

This is a single, full-day session where we discuss the overall framework and critical concepts, as well as the challenges unique to leading, staffing, coaching and providing team-specific objectives that are aligned across the organization.


The workshop is generally limited to 60 managers and leaders who work directly with the cross-functional product teams.


  • Strategy and Vision
  • People & Roles
  • Scaling and Alignment
  • Discovery Principles and Mindset
  • Discovery Tools and Techniques

Please contact us to learn more.

Advanced Data Techniques Workshop

Unprecedented amounts of data, combined with advanced data techniques, have enabled some of the most powerful innovations in our industry.  In this advanced workshop, we will share techniques being used by top product teams at Netflix, Amazon, Google, Uber and more.  We will show how advanced data techniques are being used to both make decisions, and to power a new generation of products.

Please note that this is not an entry-level session.  It assumes the attendees have already been trained on modern quantitative and qualitative product discovery techniques.

This 1-day session is designed for individual contributors working on empowered product teams that are tasked with solving hard problems where data is key, as well as the leaders of these organizations.


The workshop can accommodate up to 60 people. We encourage attendance by leaders and individual contributors across the key roles of cross-functional product teams: product managers, product designers, senior engineers, as well as data analysts and data scientists.


  • Advanced data roles and how they work with product teams
  • Advanced discovery techniques for data products
  • Advanced techniques for measurement and testing
  • Advanced visualization and analysis techniques
  • Critical data infrastructure & tools
  • Key concepts of machine learning
  • Applications of machine learning
  • Building a strong data culture

Please contact us to learn more.

Executive Briefing

Teaching product teams the latest techniques is fairly straightforward and the teams generally love the learnings and examples. But to truly work like the best product companies, this normally requires changes that impact the broader organization, often in significant ways.

In the executive briefing, we discuss the conventional model of how companies utilize technology, and why this approach typically fails to deliver the value you need – especially in terms of innovation and speed. Then we discuss how exceptional product companies leverage technology and their teams to consistently deliver value for your customers. We also set your expectations for what you should be expecting from your product organization.

This session is just for the senior executives, and we suggest limiting to 12.  We have found that it is critical to be able to have candid and tough conversations.

Please contact us to learn more.

See upcoming public workshops.

Corporate Speaking Engagements

If you are holding a company event or offsite, or a leadership team meeting, and you need an inspiring speaker, we provide talks on a range of topics related to innovation, product culture, digital transformation, and team empowerment.

Please contact us to discuss availability and speaking fees.

Conference Keynotes

If you are planning a conference, and you need an inspiring keynote speaker on topics related to product and innovation, we have a long history of providing highly-rated, inspiring and actionable keynotes at conferences worldwide.

Please contact us to discuss.


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