insights blog

Product Vision FAQ

In the previous article discussing product vision versus mission, I received quite a few follow-up questions.  Most of these have been addressed in earlier articles and in INSPIRED, but I thought it would be useful to gather together an FAQ related to product vision...

Product Vision vs. Mission

“If you want to build a ship, don't drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” - Antoine de Saint-Exupéry The product vision is one of the most important and highest-leverage tools for...

Keys To Successful Transformation

By SVPG Partners Marty Cagan and Lea Hickman In the earlier article on Meaningful Transformation, we talked about the steps necessary to effectively transform, and in the following article on Transformation in Action, we gave an example of just what a transformed team...

New Employee Bootcamp

SVPG Partner Christian Idiodi has built a powerful reputation over the years for developing very strong product teams. In his past companies, he created his own new-employee bootcamp that is an excellent example of coaching ordinary people into extraordinary teams. I...

Product Management – Start Here

There has never been more interest in becoming a product manager.  There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never...

Advocating For Racial Equity

For those that haven't yet met Christian, he joined as an SVPG Partner about a year ago.  He is one of the most effective and inspiring product leaders I have ever met, but even more than that, he's one of the most exceptional human beings I know.  So many friends at...

The Origin of Product Discovery

I’ve been meaning to write this article for many years, but since it’s mainly historical in nature there have always been more pressing topics.  But every so often someone will reach out because they’re trying to track down the origin of the term, and during this...

Transformation in Action

My last article on Meaningful Transformation got a very good response from people, and several people wrote to ask what product looks like in companies that have successfully transformed?  I decided to answer this by sharing one of my favorite chapters from my...

Meaningful Transformation

Now that more people have a clearer understanding of the differences between feature teams and empowered product teams, by far the most common question I get is how to move to true product teams? This is essentially a question of transformation.  Most companies have...

Spotify vs. Fitbit

I thought I was done with the series of articles on the importance of empowered engineers, but then an article came out a few days ago criticizing the Spotify model of Agile at scale, and I could not pass up the opportunity to try to turn this into a teachable moment....

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