insights blog

How Not To Coach

Nearly all of my articles are written as a form of coaching.  I’m trying to help product teams and product leaders become better at product. Every once in a while, a good “teachable moment” comes along, and I try to use that to highlight where something could have...

Discovery vs. Design

One nomenclature clarification before we dive into this:  Normally in my writing I try to be consistent and say that when I reference “design” I am speaking specifically about user experience design.  However, for this particular article, when I say design I mean both...

The HP AI Workstation

NOTE: This article is very unusual.  It is the very first article I ever published.  It was published in the HP Journal, in March 1986, which is from 35 years ago.  Since that was well before the Internet, it's not online anywhere that I could find it, except in a PDF...

So You Want To Write a Book?

Note: This is an article intended for those considering writing a non-fiction book.   Notes on Authoring Non-Fiction Books WHY ME? Why should I write about publishing?   I have now published three books, and the first two have sold well over 100,000 copies, and the...

The MBA Pathology

In my last article I highlighted one of the major pathologies leading to weak product managers and weak products.  While the CSPO pathology is large and growing, it is relatively new compared to the MBA pathology. I have not written as much about the MBA pathology. ...

The CSPO Pathology

Fair warning that this and the next article will be a tough read.  It was a tough one to write, and I expect for many of you, it will be a tough one to read.  But in my view, we as an industry are suffering from a pandemic, but unlike COVID, there is no vaccine for...

Lessons from IKEA

By SVPG Partner Jon Moore As Partners in SVPG, we spend much of our time working with individual companies, helping them understand what it means to be a tech-powered product company, focused on strong value creation and how to transition to an Empowered model....

Product vs. Project Teams

I should have written this article two years ago, just after I published Product vs. Feature Teams. I suspected then that I should follow up that article highlighting the difference between product and project teams, but in truth I fell victim to wishful thinking. I...

Discovery – Excuses

In this article I’d like to continue with the series on common problems with product discovery. So far I’ve talked about the difference between learnings and insights, the differences that result from focusing on the problem versus the solution, the essential role of...

Best vs. Rest FAQ

In my last article I discussed the two different product worlds that I straddle, and I heard from quite a few people from each of the two camps, as well as several that shared that they’ve worked in both.  I thought it might be useful to share the most common...

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