The product vision describes the future you are trying to create. Here are some of our favorite public examples of product vision:
- Tilt Brush
- Microsoft Productivity Future
- HP Safe City
- John Deere
Learn more in our article: Product Vision vs. Mission
Product principles refer to the nature of the product you are building, and they help you to get a much clearer picture of what you believe in and what is important.
Here are some of our favorite examples:
Learn more in our article: The Product Manifesto
The Product Strategy helps us focus our energies on the most important problems to solve.
Most product companies consider their product strategy proprietary, but some have shared their journeys publicly. Here are some examples of strong product strategies:
Learn more in our article: Product Strategy Overview
PRFAQ / Written Narratives
This technique is good for considering large product investments:
Example Job Descriptions
For companies looking to staff empowered product teams (these do not apply to feature teams):