NOTE: This is a narrative form of a keynote for the Circus Austin Experimentation Conference. While experimentation can be found in various parts of a company, most people think of either product or marketing. This talk is focused on the product organization, the people responsible for building the products the company sells. Some Notes on...
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At Lenny and Friends Summit, Marty reflects on ten regrets about his product advice - from underestimating business viability and product leadership to undervaluing solution discovery. He explains why predictable roadmaps can get in the way of learning, and why clear thinking and outcomes matter even more in the age of AI.
SVPG Product Therapy – Episode #46
Christian and SVPG Product Marketing Partner Martina Lauchengco explore why positioning matters more than ever in an era when anyone can build anything. They discuss why positioning is defined by actions, not messaging, how customer evidence builds credibility, and why effective positioning must be rooted in product strategy, not just marketing.
watch nowUpcoming Public Workshops
SVPG Product Masterclass
Online - Nov 16-Nov 18 (12 pm - 5 pm GMT/ 7 am - 12 pm EST) / SVPG Partner - Jon Moore
Testimonials
"I said to my team that I would have gone away after just the first day with 1,001 things to try. It was all so beneficial."
— Jess H.
"We were able to make a massive breakthrough in the product excellence journey. It JUST worked. Things clicked. The teams re-engaged and re-energized. We’re sitting on the launchpad of the most impactful work we have ever done."
— Marko D.
"In the few weeks since our workshop ended we've already made material progress implementing some of the best practices you showed us. I feel like it's every other meeting where someone brings up the workshop and challenges our legacy way of thinking in favor of trying something new. Personally, I'm more excited than I have been in a while to come to work everyday and deliver for our customers armed with new ways of thinking about organization and execution."
— Greg L.
An experienced set of partners
We are industry veterans who have each held executive level positions at major Silicon Valley companies where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.
