Recommended Reading on the Product Model

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We encourage you to read the SVPG series of books: 

• TRANSFORMED – Moving to the Product Operating Model
• INSPIRED – How to Create Tech Products Customers Love
• EMPOWERED – Ordinary People, Extraordinary Products
• LOVED – How to Rethink Marketing for Tech Products

These are our top 10 favorite books in the product space, each one talking about different aspects of the product model:

• Continuous Discovery Habits, by Teresa Torres
• Build, by Tony Fadell
• Working Backwards, by Colin Bryar and Bill Carr
• No Rules Rules, by Reed Hastings and Erin Meyer
• Creative Selection, by Ken Kocienda
• How Google Works, by Eric Schmidt and Jonathan Rosenberg
• Trillion Dollar Coach, by Eric Schmidt, Jonathan Rosenberg and Alan Eagle
• The Making of a Manager, by Julie Zhuo
• The Joy of Agility, by Joshua Kerievsky
• Accelerate, by Nicole Forsgren, Jez Humble and Gene Kim