Many of my readers work in large companies, including Adobe, Amazon, AOL, Apple, eBay, Google, Microsoft, PayPal, and Yahoo, and two of the most consistent themes from your questions and comments are: “how do I get things done in a...
If your company is like many, there’s some natural tension between marketing and product. One often controversial topic is the appropriate role in product creation of market research tools and techniques such as focus groups, customer surveys, site analytics, site...
Sometimes being a product manager can feel like being on Survivor, and worrying about your product team voting you out at the next product council. Product management is hard. Leading a product team is hard. You make countless decisions, and...
This week a friend called to ask my opinion of a product management leader – I’ll call him David – whom I’ve worked with in the past. The hiring manager is an exec at a large consumer internet services company....
Note: As a company moves from top-down, command and control models of leadership to pushing decisions down to empowered product teams, there are some important changes to how the product leaders and product teams need to interact with executives, and...
By now everyone that reads these articles is aware that our industry has entered yet another one of its down cycles. Most of the companies I know of and work with have had at least some level of staff reduction,...
Today we are officially announcing Martina Lauchengco’s new book LOVED: How To Rethink Marketing for Tech Products. Below you’ll find the foreword I wrote for the book. I’m also happy to announce that Martina has committed to donating 100% of...
I would be very surprised if there were any product people out there that do not already know that it’s critically important to seek critical feedback. Yet the reason for this note is because so very often I find product...
By Marty Cagan and Jon Moore Nomenclature Note: “Senior Leaders” refers here to CEO, Founders, CFO, COO, CMO, CRO, President, etc. “Product Leaders” refers to the managers and leaders of product management, product design, and engineering. Now that EMPOWERED has...
NOTE: This article is very unusual. It is the very first article I ever published. It was published in the HP Journal, in March 1986, which is from 35 years ago. Since that was well before the Internet, it’s not...
Note: This is an article intended for those considering writing a non-fiction book. Notes on Authoring Non-Fiction Books WHY ME? Why should I write about publishing? I have now published four books, and the first three have sold well over...
In my last article I highlighted one of the major pathologies leading to weak product managers and weak products. While the CSPO pathology is large and growing, it is relatively new compared to the MBA pathology. I have not written...
