112 Search Results for agile


Product Marty Cagan

The Product Manager Contribution

Recently I was asked by a very smart CTO: “I understand the need for a great product designer, but if we have a strong designer, and that person is paired with a strong technology lead, do we really still need...

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Product Marty Cagan

Product Market Fit vs. Product Vision

Earlier I expanded on the notion of Minimum Viable Product (MVP) and I promised a series of articles that explores aspects of MVP Tests that often cause product teams confusion.  In this article, I’d like to discuss the relationship between...

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Product Marty Cagan

The Importance Of Failing

Recently a friend of mine sent me a link to this short video from totally outside of the technology field.  The video is called “Why You Need to Fail” and it’s by Derek Sivers.  Even though the examples are from...

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Product Management Marty Cagan

Process Police

Readers of my book and articles know how much I value a strong project manager.  I’ve written earlier about the positive impact to velocity a great project manager can have (see https://svpg.com/ebay_secret_weapon/ and https://svpg.com/product-management-vs-project-management/.  And one of the reasons I...

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Product Marty Cagan

Requirements Are Not

I’m not the first person to come to this conclusion, but over the years, I’ve really come to dislike the entire concept of a “requirement.” I’ve learned that so many things that look like “requirements” really are just a perception,...

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Product Marty Cagan

Top 10 Reasons for Weak Product

In my last article I discussed the top reasons for slow product, and here I wanted to highlight the top reasons for weak product.  I am defining weak product here as product that fails to meet its objectives and provide...

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Product Development Marty Cagan

Top 10 Reasons for Slow Velocity

I work with quite a few product teams, and after a while you start to see patterns.  Many organizations are frustrated because they believe that it takes far too long to move from concept to delivery.  They often just blame...

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Product Marty Cagan

The Office Of Silicon Valley

Regular readers of this blog know that I’m all about true collaboration, where product leaders, designers and engineers work together to discover products that customers love.  Mostly I talk about the process and techniques involved in this, but today I...

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Product Marty Cagan

Dedicated Product Teams

In my last article I talked about the importance of knocking down walls, especially the wall between product management and engineering.  In this article, I want to describe a technique that helps achieve this, along with several other significant benefits....

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Product Marty Cagan

Product Discovery vs. Product Optimization

As readers of these articles know, I am a big fan of high-fidelity prototyping and user testing on current or prospective customers.  These techniques form the basis of Product Discovery; it’s the key to discovering the minimum viable product –...

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Product Management Marty Cagan

Product Roadmaps

I can¹t tell you how many times product managers have shown me their sophisticated spreadsheets and algorithms for prioritizing their long laundry list of feature requests (weighting various factors like cost, complexity, risk, customer impact, projected sales impact, documentation, dependencies,...

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Product Management Marty Cagan

Laid Off; Now What?

Many of you probably saw that eBay recently had a lay-off, and given the condition of the economy they are not likely to be the only one doing so. What I wanted to talk about in this article was what...

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Product Development Marty Cagan

Left Of The Line

I picked up this phrase “left of the line” from my friends at the e-commerce site kbb.com. At the highest level, creating software products involves figuring out what to build, and then building it. This line distinguishes those two fundamental...

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Product Development Marty Cagan

High-Fidelity Prototypes

In several earlier articles I have talked about aspects of prototypes. I’ve talked about using them as the basis for your product spec, and how to use them to test out your ideas on target users, and why I prefer...

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Product Culture Marty Cagan

Product Management Models Part 2

In a recent article (The Best Product Management Model) I discussed the notion that there is no single best product management model, and that the most effective model for a given company depends on a wide range of factors. I...

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