163 Search Results for Product Strategy


Product Culture Jon Moore

Transformation Defined

By Jon Moore and Marty Cagan There are so many anti-patterns when it comes to transformation.  Many of us have witnessed failed transformations, but few have witnessed true successes.  Which makes the lessons learned from successful transformations unusually valuable.  We...

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Product Leadership Marty Cagan

Coaching vs. Mentoring

To continue on with the coaching series, one question that frequently comes up is the difference between coaching and mentoring?  Is there even a meaningful difference? I don’t know if there’s any definitive authority on these terms, but many years...

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Product Leadership Marty Cagan

Inspired and Empowered

After a nearly two-year effort, I’m very happy to report that our new book EMPOWERED is finally available for pre-order (hardcover, digital or audio), and scheduled for release worldwide in early December. In this article, I wanted to explain the...

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Product Discovery Marty Cagan

Discovery – Learning vs. Insights

I introduced the term product discovery about 15 years ago, and I’ve loved watching the industry gradually broaden its mind from the concept of someone – either an old-school business analyst or a product manager – defining requirements, to the...

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Product Culture Lea Hickman

Keys To Successful Transformation

By Lea Hickman and Marty Cagan In the earlier article on Meaningful Transformation, we talked about the steps necessary to effectively transform, and in the following article on Transformation in Action, we gave an example of just what a transformed...

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Product Culture Marty Cagan

Meaningful Transformation

Now that more people have a clearer understanding of the differences between feature teams and empowered product teams, by far the most common question I get is how to move to true product teams? This is essentially a question of...

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Product Management Marty Cagan

Empowered Engineers FAQ

In my last article I spoke about the concept of an empowered engineer, which I consider the single most important concept for companies that want to move from feature teams to product teams. Overall my sense was that most people...

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Product Culture Marty Cagan

The Most Important Thing

During these work-from-home times, I’ve been doing a lot of video-based AMA’s (Ask Me Anything).  It gives me a break from my writing, and I enjoy the questions.  Every so often I get a question that really makes me think,...

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Product Culture Marty Cagan

The Role of Technology

I’ve been spending a good amount of time this past couple of years – and especially the past few weeks – thinking about the root causes of the chasm between the best product companies and the rest. Most of you...

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Product Management Marty Cagan

Working From Home

Certainly there are disadvantages to being physically separated from your colleagues, and those are well known, but in this article, I’d like to focus on the potential advantages of working from home (WFH), and encourage you to make the most...

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Product Teams Marty Cagan

Team Objectives – Summary

We need some way to assign and manage work to product teams, and we want to do this in a way that is empowering and executes on our product strategy.  This is the purpose of Team Objectives. Assuming you have...

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Product Teams Marty Cagan

Team Objectives – Management

Continuing on our series on team objectives, once product teams have their team objectives for the quarter and are pursuing, active management will still be needed. Much as the product strategy requires ongoing tracking and managing by the product leaders,...

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