112 Search Results for agile


Product Culture Marty Cagan

Revenge of the PMO

UPDATE 2: Another name for this article could be “Product Teams vs Delivery Teams”.  That’s because since this article was published, I wrote articles describing the difference between product teams vs feature teams, and product teams vs project teams.  And...

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Product Discovery Marty Cagan

Skateboards vs. Cars Revisited

Nearly a year ago, one of my all-time favorite Agile coaches, Henrik Kniberg, published an article that I believe does an excellent job at explaining how engineering teams can leverage the concept of an MVP and ensure they are getting the core value out...

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Product Development Marty Cagan

Waterfall Deconstructed

It’s hard to find anyone that actually defends a Waterfall process anymore.  Agile methods might have their flaws, but at least they are usually much lesser flaws than Waterfall. Yet I actually meet many teams that claim to be practitioners...

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Product Discovery Marty Cagan

The Four Big Risks

In the first edition of my book, INSPIRED, I discussed how successful products are valuable, usable and feasible, where I defined “valuable” as both valuable to customers and valuable to your business.  While it’s easy to remember these three attributes, over...

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Product Marty Cagan

INSPIRED V2

I’m happy to announce the results of my big project over the past year, which was to produce and release the second edition of INSPIRED: How To Create Tech Products Customers Love. The book could just as easily been characterized...

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Product Development Marty Cagan

Process vs. Model

There’s an old saying which comes from the world of statistics: “All models are wrong, but some are useful.”  This has always resonated with me.  While conceptual models are never perfect, I find them to be an especially powerful tool...

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Product Management Chris Jones

From Managing Products To Managing Product Managers

NOTE: This article was written by SVPG partner Chris Jones. SVPG has written about the critical task of managing product managers and specifically on evaluating and developing strong product managers. In this article, I talk about the transition of a...

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Product Management Marty Cagan

Product Manager vs. Product Owner Revisited

UPDATE: There is a new article that expands on this important topic: Two in a Box PM Five years ago I wrote an article arguing that it is essential that the product manager is also the product owner.  My motivation, which I...

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Product Chris Jones

Pilot Teams

NOTE: This article is by SVPG Partner Chris Jones. He specializes in helping organizations and teams transform to raise their game. This is the first in a series he’s writing on this critical topic. This technique is fairly straight forward,...

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Product Teams Marty Cagan

Product Success

Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail.  You can read the narrative article here. As I mainly shined a light on why so...

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Product Marty Cagan

Discovery Coaches

In my last article on Discovery Sprints I mentioned the concept of Discovery Coaches and several people asked me about that, so I thought I’d describe more about what this role is and when it’s helpful. For many years, as...

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Product Marty Cagan

Discovery Sprints

I find that many teams, especially those new to modern product techniques, are looking for a structured introduction to modern product discovery.  In this article, I’d like to describe the concept of a discovery sprint, and also introduce you to...

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Product Marty Cagan

Missionaries vs. Mercenaries

One of my all-time favorite quotes in our industry comes by way of the legendary VC, John Doerr, where he argues that “we need teams of missionaries, not teams of mercenaries.” This point captures so much, and gets right to...

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Product Culture Marty Cagan

Innovation vs. Execution

In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence in product delivery. I got a very good response from this article, as well as many questions as to how...

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Product Marty Cagan

Roadmap Alternative FAQ

In my prior article I discussed my favorite alternative to conventional product roadmaps.  That article seemed to strike a chord in people, and I received quite a bit of very positive feedback.  However, I also received more than a few...

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