213 Search Results for Product Discovery

Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail.  You can read the narrative article here. As I mainly shined a light on why so...

In my last article on Discovery Sprints I mentioned the concept of Discovery Coaches and several people asked me about that, so I thought I’d describe more about what this role is and when it’s helpful. For many years, as...

I find that many teams, especially those new to modern product techniques, are looking for a structured introduction to modern product discovery.  In this article, I’d like to describe the concept of a discovery sprint, and also introduce you to...

Product Optimization is a hot topic.  It can provide real value to teams.  However, many people confuse optimization with product discovery.  I’ve written about this earlier.  Eric Ries of the Lean Startup movement also recently tried to clear up this...

Most of us are working on solving some pretty hard problems, and it usually ends up taking some fairly complex systems in order to power these solutions.  As such, for most teams there are two very significant challenges to tackle:...

NOTE: This article is a narrative version of a talk I’ve given for developers at the Craft Conference and for product managers and designers at Mind The Product. In this article I’d like to discuss the root causes of so many...

The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation.  At a startup, the product team either innovates and provides real value or the startup dies.  However, in larger, more...

NOTE: My friend and colleague Jeff Patton is the author of a book on the general topic of User Stories and especially the technique of Story Mapping.  I was asked to write a foreword for this new book, and this...

Note: This article is a collaboration between myself and my long-time friend and colleague Jeff Patton.  We often work together to help product teams. We have both long argued that the best way to evaluate product teams is by their...

Every week I continue to find product teams laboring away on old-style product roadmaps that have been painstakingly negotiated with management and stakeholders, sometimes for several quarters in advance.  I have written several times about the problems with this approach...

The term “pivot” is probably one of the most overused and abused terms in today’s product teams.  If you’re not familiar with the concept, see Your Business Plan Is Wrong. As I work with different teams I find the term used...

I have written recently about how product teams do product discovery in parallel with product delivery.  I have also written about how teams sometimes like to time-box their product discovery work. What I’d like to write about in this article...

Recently I wrote about Apprentice Product Manager programs, where companies recruit and groom high-potential product managers.  Quite a few people asked me about this program and the type of curriculum that I have provided for my own teams in the past.  In...

I have written earlier about the differences between user prototypes (simulations intended to test the user experience), and live-data prototypes (actual code intended to send live traffic to in order to test real behavior).  See https://svpg.com/product-discovery-with-live-data-prototypes/ We use a live-data prototype...

To continue on the series of articles describing the critically important concept of Minimum Viable Product (MVP), in this article I wanted to contrast the concept of Viable Product with what I call “Minimal Product.” So often I meet teams...