213 Search Results for Product Discovery


Product Discovery Marty Cagan

Discovery – Delivery

To continue with the series on common confusions regarding product discovery, in this article I want to tackle a very damaging anti-pattern that can sometimes arise where the product team essentially devolves into two different teams, where one team is...

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Product Discovery Marty Cagan

Discovery – Judgement

To continue with the series on common sources of confusion regarding product discovery, in this article I want to talk about the critical role of judgement in product discovery. This may in fact be the single most common confusion I...

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Product Discovery Marty Cagan

Discovery – Problem vs. Solution

To continue with the series on common misunderstandings about product discovery, in this article I’d like to discuss a very fundamental confusion that exists with a remarkably large segment of the product community.  For some people, this is even an...

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Product Discovery Marty Cagan

Discovery – Learning vs. Insights

I introduced the term product discovery about 15 years ago, and I’ve loved watching the industry gradually broaden its mind from the concept of someone – either an old-school business analyst or a product manager – defining requirements, to the...

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Product Marty Cagan

Product Vision FAQ

In the previous article discussing product vision versus mission, I received quite a few follow-up questions.  Most of these have been addressed in earlier articles and in INSPIRED, but I thought it would be useful to gather together an FAQ...

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Product Management Marty Cagan

Product Management – Start Here

There has never been more interest in becoming a product manager.  There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my...

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Product Teams Marty Cagan

Discovery When Working Remotely

Normally the question I focus on in my work and in my writing is “How can we leverage the best practices of the very best companies in order to give ourselves the very best chance for continuous innovation?” While there...

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Product Strategy Marty Cagan

Product Strategy – Management

Continuing on our series on product strategy, at this point we have focused the organization on a small number of truly important problems, and we have identified the key insights that we will leverage, and have converted these insights into...

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Product Strategy Marty Cagan

Product Strategy – Insights

Continuing with the product strategy series, in this article I’d like to discuss my favorite, yet the most difficult, aspect of product strategy, which is to generate, identify and leverage the insights that will provide the foundation of the product...

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Product Strategy Marty Cagan

Product Strategy – Overview

Ultimately, empowered product teams are all about giving teams hard problems to solve, and then giving them the space to solve them.  But, how do we decide which problems they should solve?  Answering that question is what product strategy is...

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Product Culture Marty Cagan

Product vs Feature Teams

This article is certain to upset many people. I’m sorry for that, but the degree of ongoing noise and confusion surrounding the role of product at tech companies is only getting worse.  Moreover, I see the issues and problematic behaviors...

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Product Culture Marty Cagan

Empowered Product Teams

Note: This is the narrative article version of a talk I’ve started giving recently at conferences, product meetups and corporate leadership teams.  It is a long read, but I believe it’s a critically important topic, and it lays out for...

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Product Culture Marty Cagan

Communicating Product Learnings

Sharing what we learn in a startup typically happens naturally because the product team and the company are pretty much the same thing.  However, as companies scale, this becomes substantially more difficult, yet it also becomes increasingly important to do....

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Product Management Chris Jones

Omni-Channel Product

Have you ever received a text notification from your airline about a flight delay before the ground crew in the waiting area has the information? Have you been unclear on whether to call your bank’s web support or banking support...

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Product Design Chris Jones

The Product Designer Role

You got the go ahead to hire some in-house designers. That’s great news! Up until now you’ve been relying on an external agency for the majority of your design work and this is going to enable you to create a...

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