154 Search Results for Product Strategy


Product Management Marty Cagan

Product Ops Overview

As Product School says in their survey article trying to define what Product Ops is: “Product Ops operates differently at every company.”  Which might be true, but isn’t very helpful.   From my own interactions with companies implementing or exploring Product...

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Product Leadership Marty Cagan

Product Leadership Is Hard

So many people I meet naively believe that the key to empowering product teams is simply to get the management to back off, stop micromanaging, and give their product teams some space to do their jobs. But as I’ve tried...

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Product Marty Cagan

Product Vision FAQ

In the previous article discussing product vision versus mission, I received quite a few follow-up questions.  Most of these have been addressed in earlier articles and in INSPIRED, but I thought it would be useful to gather together an FAQ...

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Product Marty Cagan

Product Vision vs. Mission

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupéry The product vision is...

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Product Culture Marty Cagan

What is a Product?

I promise this will not be one of those navel-gazing exercises.  This is going to be a very pragmatic article about a critical and fundamental topic. One of the consequences of the popularity of the earlier article on empowered product...

articles


Product Culture Marty Cagan

Empowered Product Teams

Note: This is the narrative article version of a talk I’ve started giving recently at conferences, product meetups and corporate leadership teams.  It is a long read, but I believe it’s a critically important topic, and it lays out for...

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Product Management Marty Cagan

Product Manager vs. Product Owner Revisited

UPDATE: There is a new article that expands on this important topic: Two in a Box PM Five years ago I wrote an article arguing that it is essential that the product manager is also the product owner.  My motivation, which I...

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Product Development Marty Cagan

Planning Product Discovery

Much of product discovery work doesn’t actually require a lot of planning. We need to come up with a solution to a particular problem, and often this is straight forward, and we can proceed quickly to delivery work.  But for certain...

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Product Management Marty Cagan

Behind Every Great Product

When I first decided to start The Silicon Valley Product Group, I had just left eBay and had some very strong opinions about what makes great product teams, and great product cultures...

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Product Design Marty Cagan

Vision vs. Strategy

Overview In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make...

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Product Teams Marty Cagan

Product Success

Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail.  You can read the narrative article here. As I mainly shined a light on why so...

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Product Marty Cagan

Product Market Fit

In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to avoid any confusion with an actual product). In this article I’d like to say more about the critical concept of...

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Product Marty Cagan

Developing Strong Product Teams

Note: This article is a collaboration between myself and my long-time friend and colleague Jeff Patton.  We often work together to help product teams. We have both long argued that the best way to evaluate product teams is by their...

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Product Development Marty Cagan

Product Discovery & Empowered Product Teams

In this AMA session on the Toronto Product Mastery Series, Marty Cagan explores three broad topics including Product Discovery, Product Strategy and Empowered Product Teams.

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