213 Search Results for Product Discovery


Product Coaching Marty Cagan

Becoming a Product Coach

Over the past couple of years, I have been more vocal about the industry’s need for more skilled product coaches.  Partly this is due to the sheer volume of companies that today realize they need to adopt the practices of the...

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Product Marty Cagan

Product Sense Demystified

Even though I have been writing consistently about product now for more than two decades, including a few books, I have thus far managed to avoid using the term “product sense.”  That was not an accident.  I have always disliked...

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Product Marty Cagan

Products and People

“In the end, there are two things that matter: products and people. What you build, and who you build it with.”  – Tony Fadell One of the most common questions I’m asked is how to convince your CEO to take...

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Product Culture Marty Cagan

The Nature of Product

I spend so much of my time coaching, writing, and talking about how different it is to build products at strong product companies versus the rest. When a product person, or especially a product coach, has not yet had the...

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Product Culture Marty Cagan

Types of Product Coaching

When I announced the experimental Coach the Coaches session in London in May, I really didn’t know what level of interest to expect, but the demand has been remarkable and very encouraging.  I was worried we wouldn’t be able to...

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Product Management Marty Cagan

Product Ops Overview

As Product School says in their survey article trying to define what Product Ops is: “Product Ops operates differently at every company.”  Which might be true, but isn’t very helpful.   From my own interactions with companies implementing or exploring Product...

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Product Discovery Marty Cagan

Discovery – Feedback

I would be very surprised if there were any product people out there that do not already know that it’s critically important to seek critical feedback.  Yet the reason for this note is because so very often I find product...

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Product Discovery Marty Cagan

Discovery vs. Documentation

The problem that I want to write about today has always been a problem, but in truth, the pandemic has made this problem substantially worse.   In particular, I am worried about teams reverting back to the heavy use of artifacts...

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Product Culture Marty Cagan

Discovery vs. Design

One nomenclature clarification before we dive into this:  Normally in my writing I try to be consistent and say that when I reference “design” I am speaking specifically about user experience design.  However, for this particular article, when I say...

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Product Discovery Marty Cagan

Discovery – Excuses

In this article I’d like to continue with the series on common problems with product discovery. So far I’ve talked about the difference between learnings and insights, the differences that result from focusing on the problem versus the solution, the...

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Product Management Marty Cagan

Product Manager Job Description

One of the most common requests I’ve received over the years is to share a good job description for a product manager of an empowered product team.   And for about as long as I can remember, I’ve forwarded on the...

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