147 Search Results for Product Strategy


Product Marty Cagan

Product Vision vs. Mission

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupéry The product vision is...

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Product Culture Marty Cagan

What is a Product?

I promise this will not be one of those navel-gazing exercises.  This is going to be a very pragmatic article about a critical and fundamental topic. One of the consequences of the popularity of the earlier article on empowered product...

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Product Culture Marty Cagan

Empowered Product Teams

Note: This is the narrative article version of a talk I’ve started giving recently at conferences, product meetups and corporate leadership teams.  It is a long read, but I believe it’s a critically important topic, and it lays out for...

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Product Management Marty Cagan

Product Manager vs. Product Owner Revisited

UPDATE: There is a new article that expands on this important topic: Two in a Box PM Five years ago I wrote an article arguing that it is essential that the product manager is also the product owner.  My motivation, which I...

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Product Discovery Marty Cagan

Planning Product Discovery

Much of product discovery work doesn’t actually require a lot of planning. We need to come up with a solution to a particular problem, and often this is straight forward, and we can proceed quickly to delivery work.  But for certain...

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Product Management Marty Cagan

Behind Every Great Product

When I first decided to start The Silicon Valley Product Group, I had just left eBay and had some very strong opinions about what makes great product teams, and great product cultures...

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Product Design Marty Cagan

Vision vs. Strategy

Overview In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make...

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Product Teams Marty Cagan

Product Success

Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail.  You can read the narrative article here. As I mainly shined a light on why so...

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Product Marty Cagan

Product Market Fit

In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to avoid any confusion with an actual product). In this article I’d like to say more about the critical concept of...

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Product Marty Cagan

Developing Strong Product Teams

Note: This article is a collaboration between myself and my long-time friend and colleague Jeff Patton.  We often work together to help product teams. We have both long argued that the best way to evaluate product teams is by their...

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Product Martina Lauchengco

Product Marketing Contribution

Jane is supporting the launch of Product X, a new release her company is really excited about. She is on the marketing team. Armed with her launch checklist, she schedules a meeting with John, the product manager.  At the meeting,...

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Product Marty Cagan

The Product Manager Contribution

Recently I was asked by a very smart CTO: “I understand the need for a great product designer, but if we have a strong designer, and that person is paired with a strong technology lead, do we really still need...

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Product Marty Cagan

Product Manager vs. Product Owner

UPDATE: There is a new article that expands on this important topic: Two in a Box PM All too often I run into companies that have resigned themselves to having two different people covering the product role. Usually the way...

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Product Marty Cagan

Product Market Fit vs. Product Vision

Earlier I expanded on the notion of Minimum Viable Product (MVP) and I promised a series of articles that explores aspects of MVP Tests that often cause product teams confusion.  In this article, I’d like to discuss the relationship between...

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Product Marty Cagan

The VP Product Role

If you take a look at the list of open product positions at the end of my recent newsletter, you’ll notice a record number of VP/Director of Product positions.  In part this reflects the growth we are experiencing in our...

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