By Marty Cagan and Richard Russell Marty’s Note: Recently I co-authored an article on The Product Model at Spotify with one of Spotify’s early product coaches. This proved to be one of our most popular articles, and many people shared...
By Lea Hickman and Marty Cagan Recently we’ve been writing about two very common and very problematic forms of theater: product management theater, and product leadership theater. We’ve been intentionally trying to shine a bright light on these behaviors, as...
Recently I was invited by Productboard to give a talk on the topic of what 2024 might have in store for the product community. If you prefer to watch a video (60 min), you can find the recording here. But...
This page is here to hold questions and answers that come up once the TRANSFORMED book is published and we can no longer add them to the “Objections” section of the book. ADDITIONAL OBJECTIONS AND QUESTIONS “Our product managers are...
I doubt anyone is surprised to learn that many people have been asking me about Brian Chesky’s recent comments. I’ve been hesitant to write about this topic for two reasons: First, I didn’t want to provide oxygen to this topic,...
By Marty Cagan and Joakim Sundén Marty’s Note: I have been a long-time fan of Spotify. The fact that they compete against some of the best product companies in the world (including Amazon, Apple and Google), yet they have continued...
The Root Causes of Failed Transformations It is an open secret that the vast majority of attempted digital transformations fail. Companies spend millions of dollars and years of effort, yet fail to make meaningful change. The only real question is...
Talking about product culture can sound very theoretical, but it impacts everyone every day. To try and bring these principles to life, here is an example of a very common before and after. In the old models, it is very...
One of the questions I get quite frequently has to do with the different risk taxonomies for product teams that are out there, and if I have strong opinions of one over another? My immediate response to people is that...
Note: This article is the written narrative that I prepared prior to a keynote address I gave to the Future Week conference in Norway. Normally I write about the practices I witness up close with strong product teams, but this...
For those of you that have been following along on the progress of the new book TRANSFORMED, the content is now roughly three quarters of the way there. The remaining sections discuss how to address specific objections, and overcome inevitable...
Recently my friends at Crisp invited me to participate in a special virtual conference where a set of technology speakers, each with distinctly different points of view, would discuss how teams and companies can best deal with the challenges of...
Over the past couple of years, I have been more vocal about the industry’s need for more skilled product coaches. Partly this is due to the sheer volume of companies that today realize they need to adopt the practices of the...
Recently I wrote an article about some product ops anti-patterns, but several people pointed out to me that I had buried the lede in that article, and that the most important part of that article applied far beyond the relatively...
