What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
Recently I was invited by Productboard to give a talk on the topic of what 2024 might have in store for the product community. If you prefer to watch a video (60 min), you can find the recording here. But...
This is the second of two related articles talking about the alternatives to product managers and product leaders. In the first article, I discussed how the product manager’s responsibilities of value and viability can, under the right conditions, be covered...
I doubt anyone is surprised to learn that many people have been asking me about Brian Chesky’s recent comments. I’ve been hesitant to write about this topic for two reasons: First, I didn’t want to provide oxygen to this topic,...
By Marty Cagan and Joakim Sundén Marty’s Note: I have been a long-time fan of Spotify. The fact that they compete against some of the best product companies in the world (including Amazon, Apple and Google), yet they have continued...
NOTE: The context of this article is that for the upcoming book TRANSFORMED, this overview is intended to introduce the new core competencies that the product operating model requires. But unlike other descriptions of these roles I’ve published, these are...
The Product Operating Model Defined The product operating model, also referred to as the product model, is a conceptual model based on a set of first principles that leading product companies believe to be true about creating products. The product...
Over the past couple of years, I have been more vocal about the industry’s need for more skilled product coaches. Partly this is due to the sheer volume of companies that today realize they need to adopt the practices of the...
Most people today know that when we refer to “product,” we mean that in a very holistic sense. It’s not just the code. It’s not just the user interface. It’s not just the app. It is meant to reflect the...
When I announced the experimental Coach the Coaches session in London in May, I really didn’t know what level of interest to expect, but the demand has been remarkable and very encouraging. I was worried we wouldn’t be able to...
