As readers of these articles know, I am a big fan of high-fidelity prototyping and user testing on current or prospective customers. These techniques form the basis of Product Discovery; it’s the key to discovering the minimum viable product –...
In earlier articles I’ve written about the product discovery process – discovering a product that is valuable, usable and feasible. I’ve explained that this is the primary responsibility of the product manager, and that product discovery requires a collaboration between...
Have you seen this situation before? Your company gets all excited about a product idea, and as product manager you are asked to define it. You are told that the engineers will be finished with their current project in 4...
One question that has come up since the beginning of tech-powered product creation, is whether creating products is fundamentally art or science? In my mind there was never really a question that it has always been a blend of both. ...
By Marty Cagan and Josh Kerievsky Marty’s Note: This article continues the series probing the edges of the product model. In the last article we discussed what aspects of the product model apply to government agencies. Here, we explore the...
By Marty Cagan and Stacey Langer Marty’s Note: This article continues the series probing the edges of the product model. In the last article we discussed what aspects of the product model apply to Traditional IT organizations. Here, we explore...
With the release of TRANSFORMED, the good news is that we are hearing from more companies than ever before that believe they need to begin the journey to the product operating model. The challenge is that many of these companies...
By Marty Cagan and Richard Russell Marty’s Note: Recently I co-authored an article on The Product Model at Spotify with one of Spotify’s early product coaches. This proved to be one of our most popular articles, and many people shared...
I started writing about the importance of focusing on achieving outcomes over just shipping output back in 2007, when I first started writing about the importance of product discovery. Learning to consistently achieve outcomes is unquestionably tougher than delivering outputs, but...
Recently I was invited by Productboard to give a talk on the topic of what 2024 might have in store for the product community. If you prefer to watch a video (60 min), you can find the recording here. But...
By Marty Cagan and Joakim Sundén Marty’s Note: I have been a long-time fan of Spotify. The fact that they compete against some of the best product companies in the world (including Amazon, Apple and Google), yet they have continued...
The Product Operating Model Defined The product operating model, also referred to as the product model, is a conceptual model based on a set of first principles that leading product companies believe to be true about creating products. The product...
