By Marty Cagan and Josh Kerievsky Marty’s Note: This article continues the series probing the edges of the product model. In the last article we discussed what aspects of the product model apply to government agencies. Here, we explore the...
By Marty Cagan and Stacey Langer Marty’s Note: This article continues the series probing the edges of the product model. In the last article we discussed what aspects of the product model apply to Traditional IT organizations. Here, we explore...
With the release of TRANSFORMED, the good news is that we are hearing from more companies than ever before that believe they need to begin the journey to the product operating model. The challenge is that many of these companies...
By Marty Cagan and Richard Russell Marty’s Note: Recently I co-authored an article on The Product Model at Spotify with one of Spotify’s early product coaches. This proved to be one of our most popular articles, and many people shared...
I started writing about the importance of focusing on achieving outcomes over just shipping output back in 2007, when I first started writing about the importance of product discovery. Learning to consistently achieve outcomes is unquestionably tougher than delivering outputs, but...
Recently I was invited by Productboard to give a talk on the topic of what 2024 might have in store for the product community. If you prefer to watch a video (60 min), you can find the recording here. But...
By Marty Cagan and Joakim Sundén Marty’s Note: I have been a long-time fan of Spotify. The fact that they compete against some of the best product companies in the world (including Amazon, Apple and Google), yet they have continued...
The Product Operating Model Defined The product operating model, also referred to as the product model, is a conceptual model based on a set of first principles that leading product companies believe to be true about creating products. The product...
Over the past couple of years, I have been more vocal about the industry’s need for more skilled product coaches. Partly this is due to the sheer volume of companies that today realize they need to adopt the practices of the...
Even though I have been writing consistently about product now for more than two decades, including a few books, I have thus far managed to avoid using the term “product sense.” That was not an accident. I have always disliked...
“In the end, there are two things that matter: products and people. What you build, and who you build it with.” – Tony Fadell One of the most common questions I’m asked is how to convince your CEO to take...
I spend so much of my time coaching, writing, and talking about how different it is to build products at strong product companies versus the rest. When a product person, or especially a product coach, has not yet had the...
When I announced the experimental Coach the Coaches session in London in May, I really didn’t know what level of interest to expect, but the demand has been remarkable and very encouraging. I was worried we wouldn’t be able to...
As Product School says in their survey article trying to define what Product Ops is: “Product Ops operates differently at every company.” Which might be true, but isn’t very helpful. From my own interactions with companies implementing or exploring Product...
I would be very surprised if there were any product people out there that do not already know that it’s critically important to seek critical feedback. Yet the reason for this note is because so very often I find product...
