213 Search Results for Product Discovery


Product Marty Cagan

Roadmap Alternative FAQ

In my prior article I discussed my favorite alternative to conventional product roadmaps.  That article seemed to strike a chord in people, and I received quite a bit of very positive feedback.  However, I also received more than a few...

articles


Product Marty Cagan

Shared Learning

One of the tenets of Product Discovery, Lean UX and Lean Startup methodology in general, is to try and avoid or reduce waste.  Mostly that means tackling the situation where we design, build, test and deploy a solution that fails...

articles


Product Marty Cagan

The Delivery Manager Role

I have always been interested in taking the holistic view of product teams and understanding and appreciating each and every critical role.  In a recent article I wrote about the dynamics of strong teams versus weak teams, and judging from...

articles


Product Marty Cagan

Flavors of Prototypes

Prototypes of various forms have been around for as long as we’ve been doing software, since the famous Fred Brooks quote: “plan to throw one away, you will anyway.” However, many things have changed.  Not the least of which is...

articles


Product Marty Cagan

Epic Waste

Much has been written about waste at startups.  I started writing about this as far back as 2005 (see Startup Product Management), and this concept is at the core of the Lean Startup movement. Lately there’s been much talk and ink...

articles


Product Marty Cagan

The Biggest Risk

One of the things I like about a Lean Canvas is it helps to quickly highlight the key assumptions and major risks facing a startup or a significant new product in an existing business.  This is a good thing.  ...

articles


Product Marty Cagan

The Power of Reference Customers

Our job in the product organization is to create products that can sustain a business.  Make no mistake about it: everything depends on strong products. Without these strong products, our marketing programs require customer acquisition costs that are too high;...

articles


Product Marty Cagan

Selecting An Agile Coach

I should have written this article many years ago. Starting around 2004 and 2005 I began seeing an increasing number of teams moving to Agile, and of course the first thing they needed was training and often some coaching. However,...

articles


Product Marty Cagan

The Need For Speed

I’m always badgering teams about moving faster.  Yet I continue to meet people and teams that not only move very slow, they don’t understand the relationship between speed and innovation, or speed and quality.  In fact, many people still think...

articles


Product Marty Cagan

Lean Canvas vs. Opportunity Assessment

One question that’s come up several times recently is the difference between an Opportunity Assessment, and a Business Model Canvas (or its popular derivative Lean Canvas). While it is true you could try to use each to serve the purpose...

articles


Product Marty Cagan

Stakeholder Management

I’m not sure why I haven’t written specifically on this topic before because it comes up as an issue with so many teams.  For many product managers, managing stakeholders is probably the least favorite part of their job. I don’t...

articles


Product Marty Cagan

High-Integrity Commitments

The past several articles have discussed the nature of Continuous Discovery.  In this article I’d like to discuss another dimension of working effectively in an Agile environment, which is how we manage commitments. In most Agile teams, when you mention...

articles


Product Marty Cagan

The Opportunity Backlog

Recently I was with my friend Jeff Patton, one of the pioneers in applying Agile to product organizations, and he told that he has been advocating the term “Opportunity Backlog” as an alternative to the product roadmap. I have written...

articles


Product Marty Cagan

Lean Thinking

A while ago I posted an article on people that I think have something really valuable to say to product leaders.  One of those people I discussed was Eric Ries, author of the blog http://www.startuplessonslearned.com.  I also promised that I’d...

articles


Product Marty Cagan

The Two Core Competencies

Good product teams must be good at product discovery, which means they must get good at learning quickly.  They need to be able to zero in on the appropriate target customer, identify the key problems to solve for those customers,...

articles