Continuing on the theme of sharing more of the lessons learned from companies that are embarking on transformations to the product model, in earlier articles we discussed transformation regrets, the problem of managing the transformation as a project, and then we talked about the importance of winning the hearts and minds of the executives and...
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Product Management – Start Here
There has never been more interest in becoming a product manager. There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never been so much noise and nonsense written about product...
read moreWho Is Product Operating Model For?
One very common question we hear is: “We’re not a tech company, so is the product operating model even relevant for us?” This is a very widespread confusion, and it’s putting countless companies at risk of disruption, so I’m hoping to do what I can to try to clarify this. When our industry refers to...
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SVPG Product Therapy – Episode #10
Martina Lauchengco joins Christian to discuss what product marketing is, how it fits with other functions, and why it ultimately matters. They unpack the fundamentals of product marketing and its interplay with product management, traditional marketing, and sales.
watch nowUpcoming Public Workshops
SVPG Product Masterclass
Online - Jan 21-Jan 25 (12pm - 5pm EST) / SVPG Partner - Lea Hickman
TRANSFORMED Leadership Workshop – New York City
New York City - Mar 3-Mar 3 (9am - 5:30pm EST) / SVPG Partner - Marty Cagan
TRANSFORMED Leadership Workshop – London
London - Mar 6-Mar 6 (9am - 5:30pm GMT) / SVPG Partner - Marty Cagan
Testimonials
"I said to my team that I would have gone away after just the first day with 1,001 things to try. It was all so beneficial."
— Jess H.
"We were able to make a massive breakthrough in the product excellence journey. It JUST worked. Things clicked. The teams re-engaged and re-energized. We’re sitting on the launchpad of the most impactful work we have ever done."
— Marko D.
"In the few weeks since our workshop ended we've already made material progress implementing some of the best practices you showed us. I feel like it's every other meeting where someone brings up the workshop and challenges our legacy way of thinking in favor of trying something new. Personally, I'm more excited than I have been in a while to come to work everyday and deliver for our customers armed with new ways of thinking about organization and execution."
— Greg L.
An experienced set of partners
We are industry veterans who have each held executive level positions at major Silicon Valley companies where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.
