Discovery – Judgement

To continue with the series on common sources of confusion regarding product discovery, in this article I want to talk about the critical role of judgement in product discovery. This may in fact be the single most common confusion I encounter.  I think the source of...

Discovery – Problem vs. Solution

To continue with the series on common misunderstandings about product discovery, in this article I’d like to discuss a very fundamental confusion that exists with a remarkably large segment of the product community.  For some people, this is even an emotional issue as...

Discovery – Learning vs. Insights

I introduced the term product discovery about 15 years ago, and I’ve loved watching the industry gradually broaden its mind from the concept of someone – either an old-school business analyst or a product manager – defining requirements, to the concept of...

Product Vision FAQ

In the previous article discussing product vision versus mission, I received quite a few follow-up questions.  Most of these have been addressed in earlier articles and in INSPIRED, but I thought it would be useful to gather together an FAQ related to product vision...

Product Vision vs. Mission

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupéry The product vision is one of the most important and...

Keys To Successful Transformation

By SVPG Partners Marty Cagan and Lea Hickman In the earlier article on Meaningful Transformation, we talked about the steps necessary to effectively transform, and in the following article on Transformation in Action, we gave an example of just what a transformed team...

New Employee Bootcamp

SVPG Partner Christian Idiodi has built a powerful reputation over the years for developing very strong product teams. In his past companies, he created his own new-employee bootcamp that is an excellent example of coaching ordinary people into extraordinary teams. I...

Product Management – Start Here

There has never been more interest in becoming a product manager.  There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never...

Advocating For Racial Equity

For those that haven’t yet met Christian, he joined as an SVPG Partner about a year ago.  He is one of the most effective and inspiring product leaders I have ever met, but even more than that, he’s one of the most exceptional human beings I know.  So many...

The Origin of Product Discovery

I’ve been meaning to write this article for many years, but since it’s mainly historical in nature there have always been more pressing topics.  But every so often someone will reach out because they’re trying to track down the origin of the term, and during this...