PRODUCT IS HARD: SVPG Box Set

by Marty Cagan, Lea Hickman, Christian Idiodi, Chris Jones, Martina Lauchengco, Jon Moore

The best product companies use the product operating model to build their tech-powered products. The PRODUCT IS HARD: SVPG Box Set can help you transform how you work and the results you can achieve.

This one-of-kind set includes all four books in the SVPG library:

INSPIRED: How to Create Tech Products Customers Love
EMPOWERED: Ordinary People, Extraordinary Products
LOVED: How to Rethink Marketing for Tech Products
TRANSFORMED: Moving to the Product Operating Model

Together these books share the critical lessons learned from working with and for many of the top product companies in the world.

about the author

Marty Cagan founded the Silicon Valley Product Group in 2001 to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching. Prior to that, Marty served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.