Executive Engagement

By Marty Cagan and Jon Moore Nomenclature Note: “Senior Leaders” refers here to CEO, Founders, CFO, COO, CMO, CRO, President, etc.  “Product Leaders” refers to the managers and leaders of product management, product design, and engineering. Now that EMPOWERED has been...

Discovery vs. Documentation

The problem that I want to write about today has always been a problem, but in truth, the pandemic has made this problem substantially worse.   In particular, I am worried about teams reverting back to the heavy use of artifacts such as product requirements documents...

40 Years In Tech

Today is August 17, 2021, which marks exactly 40 years since I began my career in tech, as a new software engineer on August 17, 1981.  At a milestone like this, it’s hard not to reflect a little on your career, and the broader tech industry.  So for those that might...

How Not To Coach

Nearly all of my articles are written as a form of coaching.  I’m trying to help product teams and product leaders become better at product. Every once in a while, a good “teachable moment” comes along, and I try to use that to highlight where something could have...

Discovery vs. Design

One nomenclature clarification before we dive into this:  Normally in my writing I try to be consistent and say that when I reference “design” I am speaking specifically about user experience design.  However, for this particular article, when I say design I mean both...

The HP AI Workstation

NOTE: This article is very unusual.  It is the very first article I ever published.  It was published in the HP Journal, in March 1986, which is from 35 years ago.  Since that was well before the Internet, it’s not online anywhere that I could find it, except in...

So You Want To Write a Book?

Note: This is an article intended for those considering writing a non-fiction book.   Notes on Authoring Non-Fiction Books WHY ME? Why should I write about publishing?   I have now published three books, and the first two have sold well over 100,000 copies, and the...

The MBA Pathology

In my last article I highlighted one of the major pathologies leading to weak product managers and weak products.  While the CSPO pathology is large and growing, it is relatively new compared to the MBA pathology. I have not written as much about the MBA pathology. ...

The CSPO Pathology

Fair warning that this and the next article will be a tough read.  It was a tough one to write, and I expect for many of you, it will be a tough one to read.  But in my view, we as an industry are suffering from a pandemic, but unlike COVID, there is no vaccine for...

Lessons from IKEA

By SVPG Partner Jon Moore As Partners in SVPG, we spend much of our time working with individual companies, helping them understand what it means to be a tech-powered product company, focused on strong value creation and how to transition to an Empowered model....

Product vs. Project Teams

I should have written this article two years ago, just after I published Product vs. Feature Teams. I suspected then that I should follow up that article highlighting the difference between product and project teams, but in truth I fell victim to wishful thinking. I...

Discovery – Excuses

In this article I’d like to continue with the series on common problems with product discovery. So far I’ve talked about the difference between learnings and insights, the differences that result from focusing on the problem versus the solution, the essential role of...

Best vs. Rest FAQ

In my last article I discussed the two different product worlds that I straddle, and I heard from quite a few people from each of the two camps, as well as several that shared that they’ve worked in both.  I thought it might be useful to share the most common...

The Best vs. The Rest

Both of the books INSPIRED and EMPOWERED were written to try to explain and encourage the best practices of the best product companies.  I have long argued that there is a remarkable gap between how the best companies work, and the rest. I have always straddled both...

Prototype of the Day

In earlier articles I have written about several of the challenges that work from home has created for product teams, especially as it relates to product discovery.  I have also written about some of the opportunities that this same work from home has created. One...

Deep Thinking

Now that the world is starting to see the rollout of vaccines, many of us are, at long last, looking towards seeing our friends and colleagues again. For nearly a year now, I have been coaching people and teams remotely, and very often coaching them specifically on...

Lead with Context not Control

There are so many good books available today that try to explain to company leaders the advantages of empowering your people. Some of my current favorites include: Leaders Eat Last, Startup Nation, The Art of Action, Turn the Ship Around, Extreme Ownership, Team of...

Behind Every Great Company

In my last article, Product Leadership Is Hard, I provided a high-level overview of what it takes to provide strong product leadership in a product organization built on empowered product teams. In this article, I’d like to share with you several examples of strong...

Product Leadership Is Hard

So many people I meet naively believe that the key to empowering product teams is simply to get the management to back off, stop micromanaging, and give their product teams some space to do their jobs. But as I’ve tried to explain many times, empowered product teams...

Inspired and Empowered

After a nearly two-year effort, I’m very happy to report that our new book EMPOWERED is finally available for pre-order (hardcover, digital or audio), and scheduled for release worldwide in early December. In this article, I wanted to explain the reason for the new...