insights blog

Milestone Swarming

In my last article, I discussed the power of milestones and I promised I’d talk about one of my favorite techniques for rapidly delivering on milestones.  First, as a reminder, by milestone I mean delivering on some significant achievement for your business.  This...

The Power of Milestones

In this article I wanted to talk about a concept that seems to be increasingly missing in product teams. I find too many product teams just pounding away on the product backlog, story by story.  Too many members of the team don’t really know how and why the stories...

Flavors of Analytics

In an earlier article (Flavors of Prototypes) I heard from many people about how it helped them to see prototypes in a new and more powerful light. Even though I had written previously about each separately, putting them together can help people get the big picture....

Flavors of Prototypes

Prototypes of various forms have been around for as long as we’ve been doing software, since the famous Fred Brooks quote: “plan to throw one away, you will anyway.” However, many things have changed.  Not the least of which is that the tools and techniques we have...

The Role of Analytics

One of the most significant changes in how we do product today is our use of analytics.   Any capable product leader today is expected to be comfortable with data, and understand how to leverage analytics to learn and improve quickly. Note: For the purposes of this...

Product Market Fit

In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to avoid any confusion with an actual product). In this article I’d like to say more about the critical concept of Product Market Fit. The term was...

Epic Waste

Much has been written about waste at startups.  I started writing about this as far back as 2005 (see Startup Product Management), and this concept is at the core of the Lean Startup movement. Lately there’s been much talk and ink about waste in government technology...

Personas for Product Management

Product: eBay Seller Tools Pete the Power Seller Background Pete is a 46-year-old male that lives in Fresno and runs a small motorcycle parts business.  While he does maintain a small brick-and-mortar shop, almost all of his sales come from eBay, where he sells on...

Product Discovery in Established Companies

Much has been written about how to do product discovery in startups, by me and many other people.   There are many challenges for startups, most importantly, survival.  But one of the real advantages from a product point of view is that there’s no legacy to drag...

The End Of Requirements

When I start working with product teams, one of the first things I try to do is to get them to stop thinking of their job as one of gathering and documenting requirements.  In fact, I try to get them to stop thinking in terms of requirements at all. Most requirements...

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