insights blog

The Best Product Management Model?

One question I get quite frequently is “Google is making boatloads of money, so how can we do product management like Google?” Or another common variant is “Apple creates fantastic products. How can we do product management like Apple?” You can understand why some...

Solutions Products vs. Solutions Marketing

Article by Martina Lauchengco and Marty Cagan We realize that most of our topics concern the development of Internet services, and mostly consumer internet services at that. But many product managers out there are working hard on other types of software products, such...

Seed, Feed and Weed to Succeed

By Marty Abbott In my earlier article I used the sports management analogy to make the case for actively managing the skills, skill levels and composition of your team. In this note I’ll discuss the topic of how to manage those activities. For this, we’ll leave sports...

The Role of the CEO

This article is from an interview I did recently with a long-time friend and serial entrepreneur Danny Shader. We were talking about what makes a great CEO of a product company, and I loved what he had to say. I first worked with Danny at Netscape. After Netscape, he...

Building High Performance Teams

This article was contributed by Marty Abbott. Professional sports teams know that having the right team to accomplish the job is critical to reaching their ultimate goal each season. Furthermore, they understand that the right team today might not be the right team...

Product Management in an Agile Environment

Many software product teams are either currently experimenting with Agile methods, or have recently moved. I have written elsewhere about the benefits of Agile methods, including Scrum and XP, but I wanted to highlight here the keys for product management in an Agile...

Product Management vs. Engineering

If a great product is the result of combining a real customer need with a solution that’s just now possible, then it’s easy to see why the relationship between the product manager and the engineering team is so critical. The product manager is responsible for defining...

Personas for Product Management

Product management is all about choices. Making decisions about what opportunities are worth chasing, which problems are worth solving, what features will provide the most value, what the best time-to-market trade-offs are, and which customers are most important....

Product Management vs. Project Management

Earlier I’ve written about how important it is to clearly distinguish the roles of product management and product marketing (see Product Management vs. Product Marketing). But many companies suffer from a related problem, which is when the roles of product management...

Prototype Testing

Readers of these articles know that I view the high-fidelity prototype as the primary means of describing the product to be built. I have written elsewhere why a prototype is significantly more useful to the product team than the typical paper-based specification....

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