insights blog

Market Discovery vs. Product Discovery

In earlier articles I’ve written about the product discovery process – discovering a product that is valuable, usable and feasible. I’ve explained that this is the primary responsibility of the product manager, and that product discovery requires a collaboration...

High-Fidelity Prototypes

In several earlier articles I have talked about aspects of prototypes. I’ve talked about using them as the basis for your product spec, and how to use them to test out your ideas on target users, and why I prefer high-fidelity prototypes to their lower-fidelity...

Product Organizational Structure

In earlier articles I have discussed the key roles in the product organization – product managers, project managers, interaction designers, visual designers, usability engineers, prototypers, engineers, architects, QA and product marketing – and I’ve also discussed...

Eating Dog Food?

I’m not sure how many of you have heard the phrase, “we eat our own dog food,” but for several years at least, companies especially in Silicon Valley have used this phrase in order to impress their customers that their product is so good that they run their business...

Moving From Engineering To Product Management

In the last article I talked about the role of architects and engineers in the product discovery process. I explained that great products come from the collaboration of the product manager, user experience designer and architect/engineer. I often get approached by...

The Architect Role

The job of the product manager is first and foremost to discover a product that is valuable, usable and feasible. You’re wasting the rest of your team’s time, and your company’s money, if you can’t do this. But this doesn’t mean that you have to discover this product...

What Product Management Is Not

I find that many companies remain stuck in old, failed models of product management, and don’t always realize how important role definition is to building effective teams and successful products. In several articles I’ve tried to explain what the role of the product...

What’s in a Name? Less Than You Think.

No one coming to your website? Company image tired? Business plans changed? It's time for a rebrand! Or maybe not. Somehow "brand" became magic pixie dust to sprinkle on company problems and make them go away. But you can't create or fix a company with just a name,...

Product Management Models Part 2

In a recent article (The Best Product Management Model) I discussed the notion that there is no single best product management model, and that the most effective model for a given company depends on a wide range of factors. I received several comments from people...

Getting From Idea To Product

Contributed by Marty Abbott From the “C”-suite offices to the product manager’s desk, everyone seems to be frustrated with time to market as measured from the initial idea to the launch of the product. At one level, the frustration is understandable as nearly every...

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