insights blog

Discovery – Feedback

I would be very surprised if there were any product people out there that do not already know that it’s critically important to seek critical feedback.  Yet the reason for this note is because so very often I find product people actively avoiding this negative...

Antidote to Bad Blood

I love product origin stories.  I’ve been able to participate in a handful, and I’ve witnessed quite a few more, but I especially love learning the origin stories of different types of products well outside my own area of expertise. If you’ve been following the news,...

Executive Engagement

By Marty Cagan and Jon Moore Nomenclature Note: “Senior Leaders” refers here to CEO, Founders, CFO, COO, CMO, CRO, President, etc.  “Product Leaders” refers to the managers and leaders of product management, product design, and engineering. Now that EMPOWERED has been...

Discovery vs. Documentation

The problem that I want to write about today has always been a problem, but in truth, the pandemic has made this problem substantially worse.   In particular, I am worried about teams reverting back to the heavy use of artifacts such as product requirements documents...

40 Years In Tech

Today is August 17, 2021, which marks exactly 40 years since I began my career in tech, as a new software engineer on August 17, 1981.  At a milestone like this, it’s hard not to reflect a little on your career, and the broader tech industry.  So for those that might...

How Not To Coach

Nearly all of my articles are written as a form of coaching.  I’m trying to help product teams and product leaders become better at product. Every once in a while, a good “teachable moment” comes along, and I try to use that to highlight where something could have...

Discovery vs. Design

One nomenclature clarification before we dive into this:  Normally in my writing I try to be consistent and say that when I reference “design” I am speaking specifically about user experience design.  However, for this particular article, when I say design I mean both...

The HP AI Workstation

NOTE: This article is very unusual.  It is the very first article I ever published.  It was published in the HP Journal, in March 1986, which is from 35 years ago.  Since that was well before the Internet, it's not online anywhere that I could find it, except in a PDF...

So You Want To Write a Book?

Note: This is an article intended for those considering writing a non-fiction book.   Notes on Authoring Non-Fiction Books WHY ME? Why should I write about publishing?   I have now published three books, and the first two have sold well over 100,000 copies, and the...

The MBA Pathology

In my last article I highlighted one of the major pathologies leading to weak product managers and weak products.  While the CSPO pathology is large and growing, it is relatively new compared to the MBA pathology. I have not written as much about the MBA pathology. ...

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