insights blog

Coaching Tools – The Narrative

In my last article I talked about the importance of the one on one coaching sessions between a manager and her product manager.  That technique is about providing an ongoing mechanism for helping the product manager to reach his or her potential. In this article, I’d...

Coaching Tools – The One on One

I’d be surprised if you haven’t at least heard about the coaching technique known as the “one on one” (aka “1:1”). And you’ve probably experienced some version yourself. But judging from my discussions with literally thousands of product managers and product leaders,...

More PM Problem Areas

Last month I published an article describing common areas of confusion I see product managers struggling with.  That article generated considerable discussion, and lead to some very good conversations.  It also made visible several other common problems, which I...

Design in Enterprise Software Companies

Enterprise Software Companies Are Getting Design Wrong by SVPG Product Partner Chris Jones A frequently cited difference between B2C and B2B products is the relationship between a product’s users and its buyers. For B2C, the common wisdom says the user and buyer are...

Common PM Problem Areas

Recently I was at a dinner with several product leaders, and I was asked what the most common areas of confusion I encounter in product teams today? I thought it was a good question, and I described several situations, and judging from their response at least, these...

Empowered Product Teams

Note: This is the narrative article version of a talk I’ve started giving recently at conferences, product meetups and corporate leadership teams.  It is a long read, but I believe it’s a critically important topic, and it lays out for people many of the topics I will...

Product Discovery at Apple

Apple is probably the most secretive company I know.  Especially given that they’re the most valuable company in the world, it’s remarkable how little has been written about how they actually discover and develop the technology-powered products that fuel their...

A Better Way

Marty's Note: The following article was written by long-time SVPG Partner, Martina Lauchengco.  Martina is one of our industry's true thought leaders in marketing, product, and especially product marketing.  She is also the brains behind SVPG.  I have written about...

Chris Favorite Interview Question

Last year, my partner Marty Cagan wrote a blog post called My Favorite PM Interview Question which asks a candidate whether or not they believe the product manager is the CEO of the product. This question gives an interviewer great insight into the mindset and working...

Tools and Processes

In my last article, Revenge of the PMO, I shared my views on the product development process called SAFe (Scaled Agile Framework).  It was a bit of a departure from my normal areas of focus, and the article caused a considerable stir, with more than an order of...

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