Getting Past The Gatekeepers

Readers of my articles know that I believe that the single most important thing that a product manager does is to get his ideas in front of real target users. This is where real learning happens, and this is where you can discover a product that customers love....

Product Organizational Structure

In earlier articles I have discussed the key roles in the product organization – product managers, project managers, interaction designers, visual designers, usability engineers, prototypers, engineers, architects, QA and product marketing – and I’ve also discussed...

What’s in a Name? Less Than You Think.

No one coming to your website? Company image tired? Business plans changed? It’s time for a rebrand! Or maybe not. Somehow “brand” became magic pixie dust to sprinkle on company problems and make them go away. But you can’t create or fix a...

Solutions Products vs. Solutions Marketing

Article by Martina Lauchengco and Marty Cagan We realize that most of our topics concern the development of Internet services, and mostly consumer internet services at that. But many product managers out there are working hard on other types of software products, such...

Product Management vs. Product Marketing

Industry pundits claim that 9 out of 10 product releases are failures in that they don’t meet their goals. I don’t know if that’s the exact stat or not, but I bet it’s not far off. I do believe strongly that most releases are ill-conceived. Countless release cycles...

Product Management vs. Product Marketing

Industry pundits claim that 9 out of 10 product releases are failures in that they don’t meet their goals. I don’t know if that’s the exact stat or not, but I bet it’s not far off. I do believe strongly that most releases are ill-conceived. Countless release cycles...

That Dog Won’t Hunt

In the previous article I argued for some very significant changes to the way most teams produce software. Several of you wrote to me and asked that I elaborate on my final point, which had to do with the fact that once you have a product definition that works, you...

Lessons from Apple

I have to admit to a strong bias up front: I love Apple. I think they’re responsible for some of the best technology products our industry has produced in the past 25 years, and I have been a fan of the company since the Lisa (which I consider a prototype for the...

Product vs. Marketing

In many product organizations there are problems between product and marketing. The problems might range from mild friction to downright dysfunction. In theory, there shouldn’t be a problem. The product team is trying to create a product that customers will love, and...

Lipstick on a Pig

A pig is a bad product. Lipstick on a pig is when product marketing tries to make the best of a bad situation. The metaphor may be a bit harsh, but the message is clear. Life can be very hard for the product marketing manager that is trying to convince people to buy...
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