The Silicon Valley Product Group (SVPG) was created to share our lessons learned and knowledge of best practices with our clients. Our four partners are all industry veterans, who have each held executive level positions at major Silicon Valley firms where they have been instrumental in the development of leading products. We are not career consultants; we started SVPG to share what we’ve learned. >> Manifesto >> Team
Product Discovery in Established Companies
Much has been written about how to do product discovery in startups, by me and many other people. There are many challenges for startups, most importantly, survival. But one of the real advantages from a product point of view is that there’s no legacy to drag along, there’s no revenue to preserve, and there’s no reputation to safeguard. This allows us to move very quickly and take significant risks without much downside.
However, once your product develops to the point that it can sustain a viable business (congratulations!), you now actually have something to lose and it’s not surprising that some of the dynamics need to change. The purpose of this note is to highlight these differences and to describe how the techniques are modified.