The Silicon Valley Product Group (SVPG) was created to share our senior level experience and knowledge of best practices with our clients. Our four partners are all industry veterans, who have each held executive level positions at major Silicon Valley firms where they have been instrumental in the development of leading products. We are not career consultants; we started SVPG to share what we’ve learned. >> Manifesto >> Team
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Product Marketing Contribution
Jane is supporting the launch of Product X, a new release her company is really excited about. She is on the marketing team. Armed with her launch checklist, she schedules a meeting with John, the product manager. At the meeting, John answers all of her questions, draws a market segmentation on the white board, and talks about the key features and why they are important. Jane takes lots of notes and asks John to review what she sends him.
- Special Product Owner Public Workshop
- June 27-29, 2012 - Santa Clara, CA
- How To Rethink Product Marketing
- May 23, 2012 - Silicon Valley
- How To Create Products Customers Love
- May 22-23 in Shanghai and May 25-26 in Beijing
- See all workshops...
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1. Product Management vs. Product Marketing
2. How to Kill Innovation
3. The Best PM Model
4. Product Manager vs. Business Analyst
5. Assessing Product Opportunities
6. Product Organizational Structures
7. Seven Deadly Sins of Product Planning
8. Great Products by Design
9. Product Strategy in an Agile World
10. Business Strategy vs. Product Strategy
Our new book “Inspired: How To Create Products Customers Love” is available on Amazon in both hardback and digital download form. It is also now available in India and China.