# Silicon Valley Product Group: A partnership dedicated to teaching best practices to product teams and product leaders > Build Products Customers Love\. The best companies use the product operating model to build their tech\-powered products\. We'll show you how\. Generated by Yoast SEO v28.4, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Homepage](https://www.svpg.com/) - [Product in the AI Era: AI Resource Guide](https://www.svpg.com/ai-resource-guide/) - [SVPG Product Masterclass](https://www.svpg.com/product-masterclass/) - [Examples](https://www.svpg.com/examples/) - [TRANSFORMED Leadership Workshop](https://www.svpg.com/transformed-workshop/) ## Posts - [Strong Opinions, Loosely Held  ](https://www.svpg.com/strong-opinions-loosely-held/) - [A Fresh Definition of The Product Role](https://www.svpg.com/a-fresh-definition-of-the-product-role/) - [The AI Productivity Paradox](https://www.svpg.com/the-ai-productivity-paradox/) - [Build to Learn vs Build to Earn](https://www.svpg.com/build-to-learn-vs-build-to-earn/) - [Great Products, Bad Companies](https://www.svpg.com/great-products-bad-companies/) ## Workshops - [SVPG Product Masterclass](https://www.svpg.com/workshops/svpg-product-masterclass-15/) - [SVPG Product Masterclass \- Waitlist Only](https://www.svpg.com/workshops/svpg-product-masterclass-14/) - [SVPG Product Masterclass \- Waitlist Only](https://www.svpg.com/workshops/svpg-product-masterclass-13/) - [SVPG Product Masterclass \- Waitlist Only](https://www.svpg.com/workshops/svpg-product-masterclass-12/) - [SVPG Product Masterclass](https://www.svpg.com/workshops/svpg-product-masterclass-11/) ## Books - [INSPIRED: How to Create Tech Products Customers Love \- 2nd Edition](https://www.svpg.com/books/inspired-how-to-create-tech-products-customers-love-2nd-edition/) - [PRODUCT IS HARD: SVPG Box Set](https://www.svpg.com/books/product-is-hard-svpg-box-set/) - [LOVED: How to Rethink Marketing for Tech Products](https://www.svpg.com/books/loved-how-to-rethink-marketing-for-tech-products/) - [TRANSFORMED: Moving to the Product Operating Model](https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/) - [EMPOWERED: Ordinary People, Extraordinary Products](https://www.svpg.com/books/empowered-ordinary-people-extraordinary-products/) ## Team - [Chris Jones](https://www.svpg.com/team/chris-jones/): Chris Jones has spent over 30 years building and leading product teams that defined new product categories at startups to F500 software companies including Lookout, Symantec, and Vontu\. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services\. Since joining SVPG in 2015, he has advised over 200 leading companies across a range of industries that includes retail, healthcare, social media, security, manufacturing, AI, entertainment, supply chain and logistics, SaaS, EdTech, transportation, and many others\. - [Christian Idiodi](https://www.svpg.com/team/christian-idiodi/): Christian has been a product leader for over 15 years, building teams and developing enterprise and consumer products that have shaped companies such as CareerBuilder and Merrill Corporation as well as clients such as Starbucks, CarMax, and Macy’s\. Christian is passionate about helping companies implement the discipline of product management to build world\-class products and new technologies\. - [Marty Cagan](https://www.svpg.com/team/marty-cagan/): Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett\-Packard, Netscape Communications, and eBay\. - [Jon Moore](https://www.svpg.com/team/jon-moore/): Jon has scaled Product across numerous verticals \(Communications, Media, Marketplaces\) and has worked within a variety of tier\-one PE and VC\-backed portfolios including KKR, USV, Wellington, Accel \& Atomico\. - [Jackie Spanswick](https://www.svpg.com/team/jackie-spanswick/) ## Podcasts - [SVPG Product Therapy \- Episode \#41](https://www.svpg.com/podcasts/svpg-product-therapy-episode-41/): Christian Idiodi talks with Mike Fisher about the real impact of AI on product and engineering teams \- and how when technology lowers the cost of creating, companies and customers demand even more innovation\. They explore what AI changes for product and engineering leaders, what remains deeply human, and how teams can lead effectively through this shift\. - [Transforming to the Product Model](https://www.svpg.com/podcasts/transforming-to-the-product-model/): Chris Jones joins Murray Robinson and Shane Gibson on the No Nonsense Agile Podcast to talk about the product operating model and the importance of cross\-functional product teams\. - [The Concept of the Product Operating Model](https://www.svpg.com/podcasts/the-concept-of-the-product-operating-model/): Chris Jones joins Benjamin Igna on Stellar Work to describe the concept of the product operating model, and how it helps companies align with modern product practices\. - [Telling the Story of Transformation](https://www.svpg.com/podcasts/telling-the-story-of-transformation/): Christian Idodi joins Andrew Skotzko on the Make Things That Matter podcast to discuss the role of storytelling as inspiration in product transformations\. - [Outcomes Over Output \- The Future of Product Management](https://www.svpg.com/podcasts/outcomes-over-output-the-future-of-product-management/): Chris Jones joins Neeta Bidwai on Good Revenue to discuss the critical transitions companies need to make from output\-focused to outcome\-oriented product teams with a focus on value creation for their customers\. ## Videos - [SVPG Product Therapy \- Episode \#45](https://www.svpg.com/videos/svpg-product-therapy-episode-45/): Christian sits down with Teresa Torres, author of Continuous Discovery Habits and host of the Just Now Possible podcast, to explore how 15 months of building AI products has reshaped her thinking on product discovery\. Teresa shares what changed her initial resistance to AI, including research showing how it can raise the floor for novices and the ceiling for experts\. - [SVPG Product Therapy \- Episode \#44](https://www.svpg.com/videos/svpg-product-therapy-episode-44/): Christian and MyFitnessPal CEO Mike Fisher unpack cultural debt: the hidden cost of cutting corners on trust, norms, and accountability\. They discuss how small compromises quietly shape culture, why what leaders reward matters more than what they say they value, and how challenge networks, clearly defined behaviors, and C\-suite ownership can help teams build a healthier culture\. - [SVPG Product Therapy \- Episode \#43](https://www.svpg.com/videos/svpg-product-therapy-episode-43/): Christian and Lea Hickman outline the Strategy Jumpstart: the tool SVPG uses to help organizations build or refine their product strategy\. They discuss who actually needs a seat at the table, how gathering insights ahead of time exposes an organization's blind spots and bias before anyone starts arguing about priorities, and why focus, not consensus, is the hardest and most valuable output of the exercise\. - [SVPG Product Therapy \- Episode \#42](https://www.svpg.com/videos/svpg-product-therapy-episode-42/): Martina Lauchengco and Christian uncover why go\-to\-market has become the new competitive advantage, and why product marketing is more critical than ever in the era of AI\. They discuss how great product marketing teams ensure customers understand, trust, and adopt what they build in an era where everyone can ship quickly\. - [SVPG Product Therapy \- Episode \#41](https://www.svpg.com/videos/svpg-product-therapy-episode-41/): Christian Idiodi talks with Mike Fisher about the real impact of AI on product and engineering teams \- and how when technology lowers the cost of creating, companies and customers demand even more innovation\. They explore what AI changes for product and engineering leaders, what remains deeply human, and how teams can lead effectively through this shift\. ## Categories - [Product](https://www.svpg.com/insights/product-articles/) - [Product Management](https://www.svpg.com/insights/product-management-articles/) - [Product Culture](https://www.svpg.com/insights/product-culture-articles/) - [Product Operating Model](https://www.svpg.com/insights/product-operating-model-articles/) - [Product Development](https://www.svpg.com/insights/product-development-articles/) ## Tags - [product management](https://www.svpg.com/tag/product-management/) - [product discovery](https://www.svpg.com/tag/product-discovery/) - [product operating model](https://www.svpg.com/tag/product-operating-model/) - [product model](https://www.svpg.com/tag/product-model/) - [product leadership](https://www.svpg.com/tag/product-leadership/) ## Optional - [Sitemap index](https://www.svpg.com/sitemap_index.xml)