Global Product Management

One of the amazing things about doing web-based products and services is watching how quickly the service gets adopted internationally. With global access, and with good site analytics tools, we can see the service start to spread around the globe. But these of course...

Subject Matter Experts

I have already written about all the common roles in a product team, but in some companies, there is another role that exists and it goes by various ntitles including Subject Matter Experts (SME), Domain Experts, and Business Analysts. The defining characteristics of...

Moving from an IT to a Product Organization

Quite a few companies that exist today began life as something other than a product or Internet software company. Perhaps your company began as a large brick-and-mortar retailer, or an airline, or a financial services company. While it is true that these companies all...

High-Fidelity Prototypes

In several earlier articles I have talked about aspects of prototypes. I’ve talked about using them as the basis for your product spec, and how to use them to test out your ideas on target users, and why I prefer high-fidelity prototypes to their lower-fidelity...

Moving From Engineering To Product Management

In the last article I talked about the role of architects and engineers in the product discovery process. I explained that great products come from the collaboration of the product manager, user experience designer and architect/engineer. I often get approached by...

The Architect Role

The job of the product manager is first and foremost to discover a product that is valuable, usable and feasible. You’re wasting the rest of your team’s time, and your company’s money, if you can’t do this. But this doesn’t mean that you have to discover this product...

Product Management Models Part 2

In a recent article (The Best Product Management Model) I discussed the notion that there is no single best product management model, and that the most effective model for a given company depends on a wide range of factors. I received several comments from people...

Getting From Idea To Product

Contributed by Marty Abbott From the “C”-suite offices to the product manager’s desk, everyone seems to be frustrated with time to market as measured from the initial idea to the launch of the product. At one level, the frustration is understandable as nearly every...

Are You Technical Enough?

I’ve written earlier about how much domain experience is important for product managers (The Role of Domain Experience) and also the pros and cons of college hires versus hiring experience (Youth vs. Experience), but a question I often get is just how much...

The Best Product Management Model?

One question I get quite frequently is “Google is making boatloads of money, so how can we do product management like Google?” Or another common variant is “Apple creates fantastic products. How can we do product management like Apple?” You can understand why some...