Product Evangelism

In my last article I wrote about the importance of product passion, and I said that one of the reasons this passion is necessary is for product evangelism. Product evangelism is, as Guy Kawasaki put it years ago, “selling the dream.”  It’s helping people to imagine...

The Two Core Competencies

Good product teams must be good at product discovery, which means they must get good at learning quickly.  They need to be able to zero in on the appropriate target customer, identify the key problems to solve for those customers, and typically the most difficult part...

The Most Important Thing

There are several skills and activities that are important when coming up with great products.  In my last article, I argued for the absolute necessity of having good data about how our products are actually being used. But in the this article I want to argue that the...

Preparing For War

For many years now I have recommended the classic book “The Innovator’s Dilemma” because I think it does such a good job explaining an important dynamic I see at larger companies.  However, I have come to believe that The Innovator’s Dilemma is actually describing the...

Developing Strong Product Managers

In my last article I discussed the role of the leader of the product organization.  I heard back from more than a few product leaders that it served to remind them that they weren’t doing as much as they knew they should be doing to build the strength of their product...

The VP Product Role

If you take a look at the list of open product positions at the end of my recent newsletter, you’ll notice a record number of VP/Director of Product positions.  In part this reflects the growth we are experiencing in our industry.  However, it also represents an...

Product Discovery With Live-Data Prototypes

In my last article I discussed the keys to product optimization including A/B testing.  However, I emphasized that this type of A/B testing is not the same as the A/B testing we do during product discovery.  In this article I’d like to talk more about how we utilize...

Consensus vs. Collaboration

While mostly I focus on the techniques and best practices for creating great products, I have truly come to appreciate just how important culture is in contributing to great products.  By culture I am including both company culture as well as the cultures of the...

Great Products Are Not Just the Product Guy’s Job

I recently asked the founder of a startup what he most wanted to know about marketing. He said, “What’s the best way to get publicity without feeling spammy?” He’s actually done it already: build a great product customers love. His Read-It-Later IOS apps and browser...

Process Police

Readers of my book and articles know how much I value a strong project manager.  I’ve written earlier about the positive impact to velocity a great project manager can have (see https://svpg.com/ebay_secret_weapon/ and...
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