by Chris Jones | Dec 27, 2018
Enterprise Software Companies Are Getting Design Wrong by SVPG Product Partner Chris Jones A frequently cited difference between B2C and B2B products is the relationship between a product’s users and its buyers. For B2C, the common wisdom says the user and buyer are...
by Marty Cagan | Oct 16, 2016
Recently I gave a keynote address to the Mind The Product Conference in London, and in that talk I wanted to illustrate, by example, the essential role that very strong product managers play for their team and their company. Most people noticed that all six of my...
by Chris Jones | Aug 29, 2016
You got the go ahead to hire some in-house designers. That’s great news! Up until now you’ve been relying on an external agency for the majority of your design work and this is going to enable you to create a team that is much more responsive and predictable. Your...
by Marty Cagan | Jul 15, 2016
Overview In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good...
by Marty Cagan | Oct 22, 2015
Most of us are working on solving some pretty hard problems, and it usually ends up taking some fairly complex systems in order to power these solutions. As such, for most teams there are two very significant challenges to tackle: First, discovering, in detail, what...
by Marty Cagan | Jun 5, 2015
NOTE: This article is a narrative version of a talk I’ve given for developers at the Craft Conference and for product managers and designers at Mind The Product. In this article I’d like to discuss the root causes of so many product failures. I see the same basic way...
by Marty Cagan | Feb 10, 2009
Last week Silicon Valley and the Internet industry lost one of its pioneers. For those that knew him, Mike Homer was unique and unforgettable. I worked for him for a time at Netscape, where he was the one of the principals there, initially running the marketing...
by Marty Cagan | Oct 22, 2007
Product management is all about choices. Making decisions about what opportunities are worth chasing, which problems are worth solving, what features will provide the most value, what the best time-to-market trade-offs are, and which customers are most important....
by Marty Cagan | Feb 22, 2007
I do not believe great products happen by accident. In every case, behind every great product I find that there are certain truths. Today I want to share ten such truths. I try to keep these in mind on every product effort: 1. Engineering is important, but user...
by Marty Cagan | Sep 15, 2006
The last note discussed the different types of user interface design – interaction design and visual design – and tried to make the point that both are required for a good user experience. But the response surprised me. So many people wrote to me to complain that...
