by Chris Jones | Nov 13, 2019
Over the past months, SVPG has published several articles on coaching product managers. Many of these have focused on how to cultivate the right PM mindset: things like customer-centricity, true collaboration, and thinking like an owner rather than an employee, to...
by Marty Cagan | Oct 24, 2019
In this article I want to continue with the series on coaching, this time to help develop the critical trait of customer-centricity in the product manager. If you ask a CEO or a product manager if they care about their customers, you’ll usually get some sort of...
by Marty Cagan | Sep 3, 2019
I promise this will not be one of those navel-gazing exercises. This is going to be a very pragmatic article about a critical and fundamental topic. One of the consequences of the popularity of the earlier article on empowered product teams is that it uncovered...
by Marty Cagan | Aug 29, 2019
This article is certain to upset many people. I’m sorry for that, but the degree of ongoing noise and confusion surrounding the role of product at tech companies is only getting worse. Moreover, I see the issues and problematic behaviors getting institutionalized in...
by Marty Cagan | Apr 24, 2019
I talk a lot about product culture and how important it is, but one inconvenient fact has always bothered me, which is that my favorite product companies – for example, Google, Apple and Amazon – all have such different cultures. I came to realize that the...
by Marty Cagan | Oct 31, 2018
Note: This is the narrative article version of a talk I’ve started giving recently at conferences, product meetups and corporate leadership teams. It is a long read, but I believe it’s a critically important topic, and it lays out for people many of the topics I will...
by Marty Cagan | Jul 25, 2018
In my last article, Revenge of the PMO, I shared my views on the product development process called SAFe (Scaled Agile Framework). It was a bit of a departure from my normal areas of focus, and the article caused a considerable stir, with more than an order of...
by Marty Cagan | Jul 1, 2018
Recently I published an article Revenge of the PMO that argues against a particular framework for agile at scale known as SAFe. This was a bit unusual for me in that I normally don’t like to write much about process because the topic is so religious to so many...
by Marty Cagan | Jun 29, 2018
UPDATE: I just want to make very clear that I am in no way affiliated with any of the various Agile organizations or alliances. We receive nor provide any funds to any of them. That is our firm policy at SVPG. My thoughts below are purely in the spirit of helping...
by Marty Cagan | Mar 31, 2018
The concept of the product manager as CEO of the Product has been one of the more controversial and polarizing topics in product, and most people are either strongly against this metaphor or strongly for it. In truth, I’ve been conflicted. I was first exposed to the...
