by Marty Cagan | Apr 24, 2019
I talk a lot about product culture and how important it is, but one inconvenient fact has always bothered me, which is that my favorite product companies – for example, Google, Apple and Amazon – all have such different cultures. I came to realize that the...
by Marty Cagan | Oct 31, 2018
Note: This is the narrative article version of a talk I’ve started giving recently at conferences, product meetups and corporate leadership teams. It is a long read, but I believe it’s a critically important topic, and it lays out for people many of the topics I will...
by Marty Cagan | Jul 25, 2018
In my last article, Revenge of the PMO, I shared my views on the product development process called SAFe (Scaled Agile Framework). It was a bit of a departure from my normal areas of focus, and the article caused a considerable stir, with more than an order of...
by Marty Cagan | Jul 1, 2018
Recently I published an article Revenge of the PMO that argues against a particular framework for agile at scale known as SAFe. This was a bit unusual for me in that I normally don’t like to write much about process because the topic is so religious to so many...
by Marty Cagan | Jun 29, 2018
UPDATE: I just want to make very clear that I am in no way affiliated with any of the various Agile organizations or alliances. We receive nor provide any funds to any of them. That is our firm policy at SVPG. My thoughts below are purely in the spirit of helping...
by Marty Cagan | Mar 31, 2018
The concept of the product manager as CEO of the Product has been one of the more controversial and polarizing topics in product, and most people are either strongly against this metaphor or strongly for it. In truth, I’ve been conflicted. I was first exposed to the...
by Marty Cagan | Dec 27, 2017
If you’ve had a chance to read the new edition of INSPIRED, you hopefully noticed that in this version I decided to focus quite heavily on the principles underlying modern tech product management: I want to be clear as to why you’ll see so many principles called out...
by Marty Cagan | Jul 2, 2017
Sharing what we learn in a startup typically happens naturally because the product team and the company are pretty much the same thing. However, as companies scale, this becomes substantially more difficult, yet it also becomes increasingly important to do. A...
by Marty Cagan | Nov 24, 2015
One of my all-time favorite quotes in our industry comes by way of the legendary VC, John Doerr, where he argues that “we need teams of missionaries, not teams of mercenaries.” This point captures so much, and gets right to the heart of the most important trait...
by Marty Cagan | Nov 10, 2015
In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence in product delivery. I got a very good response from this article, as well as many questions as to how teams can get better at one or both....
