Executive Engagement

By Marty Cagan and Jon Moore Nomenclature Note: “Senior Leaders” refers here to CEO, Founders, CFO, COO, CMO, CRO, President, etc.  “Product Leaders” refers to the managers and leaders of product management, product design, and engineering. Now that EMPOWERED has been...

40 Years In Tech

Today is August 17, 2021, which marks exactly 40 years since I began my career in tech, as a new software engineer on August 17, 1981.  At a milestone like this, it’s hard not to reflect a little on your career, and the broader tech industry.  So for those that might...

Discovery vs. Design

One nomenclature clarification before we dive into this:  Normally in my writing I try to be consistent and say that when I reference “design” I am speaking specifically about user experience design.  However, for this particular article, when I say design I mean both...

Lessons from IKEA

By SVPG Partner Jon Moore As Partners in SVPG, we spend much of our time working with individual companies, helping them understand what it means to be a tech-powered product company, focused on strong value creation and how to transition to an Empowered model....

Product vs. Project Teams

I should have written this article two years ago, just after I published Product vs. Feature Teams. I suspected then that I should follow up that article highlighting the difference between product and project teams, but in truth I fell victim to wishful thinking. I...

Best vs. Rest FAQ

In my last article I discussed the two different product worlds that I straddle, and I heard from quite a few people from each of the two camps, as well as several that shared that they’ve worked in both.  I thought it might be useful to share the most common...

The Best vs. The Rest

Both of the books INSPIRED and EMPOWERED were written to try to explain and encourage the best practices of the best product companies.  I have long argued that there is a remarkable gap between how the best companies work, and the rest. I have always straddled both...

Lead with Context not Control

There are so many good books available today that try to explain to company leaders the advantages of empowering your people. Some of my current favorites include: Leaders Eat Last, Startup Nation, The Art of Action, Turn the Ship Around, Extreme Ownership, Team of...

Keys To Successful Transformation

By SVPG Partners Marty Cagan and Lea Hickman In the earlier article on Meaningful Transformation, we talked about the steps necessary to effectively transform, and in the following article on Transformation in Action, we gave an example of just what a transformed team...

New Employee Bootcamp

SVPG Partner Christian Idiodi has built a powerful reputation over the years for developing very strong product teams. In his past companies, he created his own new-employee bootcamp that is an excellent example of coaching ordinary people into extraordinary teams. I...