by Marty Cagan | Nov 17, 2021
In my last article, I talked about how one worrisome trend I am seeing is so-called “process people” using the vehicle of product ops to penetrate an organization, and take an otherwise useful function in a less than useful direction. The feedback I received was...
by Marty Cagan | Oct 28, 2021
For many years I’ve subscribed to the idea that in a product organization, there are essentially two types of contributors: makers and managers. Makers definitely include your designers and your engineers, and supporting roles like user research and data analysts. ...
by Marty Cagan | Oct 1, 2021
I love product origin stories. I’ve been able to participate in a handful, and I’ve witnessed quite a few more, but I especially love learning the origin stories of different types of products well outside my own area of expertise. If you’ve been following the news,...
by Marty Cagan | Sep 14, 2021
By Marty Cagan and Jon Moore Nomenclature Note: “Senior Leaders” refers here to CEO, Founders, CFO, COO, CMO, CRO, President, etc. “Product Leaders” refers to the managers and leaders of product management, product design, and engineering. Now that EMPOWERED has been...
by Marty Cagan | Aug 17, 2021
Today is August 17, 2021, which marks exactly 40 years since I began my career in tech, as a new software engineer on August 17, 1981. At a milestone like this, it’s hard not to reflect a little on your career, and the broader tech industry. So for those that might...
by Marty Cagan | Jul 9, 2021
One nomenclature clarification before we dive into this: Normally in my writing I try to be consistent and say that when I reference “design” I am speaking specifically about user experience design. However, for this particular article, when I say design I mean both...
by Marty Cagan | May 13, 2021
By SVPG Partner Jon Moore As Partners in SVPG, we spend much of our time working with individual companies, helping them understand what it means to be a tech-powered product company, focused on strong value creation and how to transition to an Empowered model....
by Marty Cagan | Apr 27, 2021
I should have written this article two years ago, just after I published Product vs. Feature Teams. I suspected then that I should follow up that article highlighting the difference between product and project teams, but in truth I fell victim to wishful thinking. I...
by Marty Cagan | Mar 10, 2021
In my last article I discussed the two different product worlds that I straddle, and I heard from quite a few people from each of the two camps, as well as several that shared that they’ve worked in both. I thought it might be useful to share the most common...
by Marty Cagan | Mar 4, 2021
Both of the books INSPIRED and EMPOWERED were written to try to explain and encourage the best practices of the best product companies. I have long argued that there is a remarkable gap between how the best companies work, and the rest. I have always straddled both...
