by Marty Cagan | Jan 22, 2013
In my last article, I discussed how we manage public commitments in an Agile, Dual-Track environment. In that article I talked about those public commitments that are needed to run a business, such as when a customer can count on getting some capability, or when a...
by Marty Cagan | Dec 15, 2012
The past several articles have discussed the nature of Continuous Discovery. In this article I’d like to discuss another dimension of working effectively in an Agile environment, which is how we manage commitments. In most Agile teams, when you mention...
by Marty Cagan | Nov 1, 2012
In my last article I wrote about the trends of continuous discovery and continuous delivery. At the end of the article I pointed out that while I love these techniques because overall they are much better for our customers, and for our ability to rapidly improve our...
by Marty Cagan | Oct 24, 2012
I have written recently about how product teams do product discovery in parallel with product delivery. I have also written about how teams sometimes like to time-box their product discovery work. What I’d like to write about in this article is an increasing...
by Marty Cagan | Oct 2, 2012
Recently I wrote about Apprentice Product Manager programs, where companies recruit and groom high-potential product managers. Quite a few people asked me about this program and the type of curriculum that I have provided for my own teams in the past. In this...
by Marty Cagan | Sep 17, 2012
When I first start working with an Agile product team, one of the most common situations I find is where the teams have long and frustrating Sprint planning meetings because backlog items are poorly defined and not well understood; they have slow velocity as well as...
by Marty Cagan | Sep 4, 2012
The Value of Establishing an APM Program I find that most tech product companies out there are struggling to find enough very strong product managers. I have written many times in various ways about how critical it is to put very strong people in this role, and I...
by Marty Cagan | Aug 20, 2012
In my last article I talked about one technique for applying Scrum concepts to product discovery – the opportunity backlog. In this article, I wanted to talk about another, which is to time-box product discovery. First, for those that are not familiar with the term,...
by Marty Cagan | Jul 23, 2012
Recently I was with my friend Jeff Patton, one of the pioneers in applying Agile to product organizations, and he told that he has been advocating the term “Opportunity Backlog” as an alternative to the product roadmap. I have written earlier about the...
by Marty Cagan | Jun 26, 2012
Many companies I meet are confused about roles and responsibilities. They’re not sure the difference between product managers and project managers, or between product managers and product marketing, or between product managers and interaction designers, as just...
by Marty Cagan | Jun 16, 2012
One thing I love to do when I visit with companies is collect their favorite quotes and mantras. It helps me to understand their culture and their values. We all deal with certain truths about building technology products, and I find that certain quotes resonate...
by Marty Cagan | May 18, 2012
Normally I like to keep my newsletters to discussions of organization, process and best practices that I believe apply to nearly all technology companies, and I limit the number of product-specific techniques I discuss because of that. I save the product-specific...
by Marty Cagan | Apr 15, 2012
I consistently get asked questions like the following: “Just look at Facebook/Amazon/Google (usually one of those three). Don’t you think they have a terrible product? How could they possibly be so successful?” No matter how many times I hear the...
by Marty Cagan | Apr 3, 2012
I have written earlier about the differences between user prototypes (simulations intended to test the user experience), and live-data prototypes (actual code intended to send live traffic to in order to test real behavior). ...
by Marty Cagan | Mar 18, 2012
Recently I was asked by a very smart CTO: “I understand the need for a great product designer, but if we have a strong designer, and that person is paired with a strong technology lead, do we really still need a product manager?” For many teams, the...
by Marty Cagan | Mar 7, 2012
To continue on the series of articles describing the critically important concept of Minimum Viable Product (MVP), in this article I wanted to contrast the concept of Viable Product with what I call “Minimal Product.” So often I meet teams that tell me...
by Marty Cagan | Feb 17, 2012
If I were starting my career in product today, I would do anything I could to get into a very innovative program at Stanford called the Stanford Design School (aka “d.school”). I absolutely love the curriculum and the faculty. But this article is not...
by Marty Cagan | Jan 23, 2012
Occasionally in my work with technology product teams around the world, I run into product managers that are still practicing the role as it used to be defined back in the PC era of technology. These organizations are inevitably frustrated, as the role was not...
by Marty Cagan | Dec 11, 2011
Measuring innovation is a popular topic lately. Many product teams use Product Scorecards to keep their focus on outcomes rather than output. Eric Ries introduced the term “Innovation Accounting” for this purpose as well. However, as much as I like and advocate for...
by Marty Cagan | Dec 6, 2011
All too often I run into companies that have resigned themselves to having two different people covering the product role. Usually the way they split it is they have one person responsible for interacting with customers and stakeholders (which they often call the...
