by Marty Cagan | Jun 27, 2015
I would argue that two of the most importance competencies in building great product organizations, indeed nearly any significant organizational undertaking, are leadership and management. Yet so few people actually consider what each of these really means. Many...
by Marty Cagan | Jun 5, 2015
NOTE: This article is a narrative version of a talk I’ve given for developers at the Craft Conference and for product managers and designers at Mind The Product. In this article I’d like to discuss the root causes of so many product failures. I see the same basic way...
by Marty Cagan | May 8, 2015
To continue on the series on team autonomy (see autonomy vs. leverage, autonomy vs. mission and autonomy vs. ownership), I wanted to add one more important dimension to this discussion which concerns the practical implications of working on large, multi-team...
by Marty Cagan | Apr 14, 2015
In my recent articles I have been exploring the critically important but complex topic of autonomy of product teams. First we discussed the trade-offs between autonomy and leverage, and then we discussed the trade-offs between autonomy and mission. From your...
by Marty Cagan | Apr 6, 2015
In my last article I discussed the trade-offs between the sometimes conflicting goals of team autonomy versus leverage. Quite a few of you wrote to me and said this was a hot topic at your company, and several asked about the same basic topic, but less from an...
by Marty Cagan | Mar 10, 2015
Virtually every leading tech company has jumped on the empowered, dedicated/durable, cross-functional, collaborative product team bandwagon, and I think things are much better for it. I don’t see very many companies that are still using the old models (primarily the...
by Marty Cagan | Jan 20, 2015
There are of course many ways to come up with significant new product ideas. Historically, the two main approaches have been: 1) to try to assess the market opportunities and pick potentially lucrative areas where significant pain exists; and 2) to look at what the...
by Marty Cagan | Dec 12, 2014
One of the tenets of Product Discovery, Lean UX and Lean Startup methodology in general, is to try and avoid or reduce waste. Mostly that means tackling the situation where we design, build, test and deploy a solution that fails to meet its objectives. However, in...
by Marty Cagan | Oct 28, 2014
In my last article I discussed the differences between an IT Mindset and a Product Mindset. I must have struck a chord because I heard from so many people, from all over the world, that they were stuck in an “IT Mindset” organization. Unsurprisingly, their next...
by Marty Cagan | Oct 14, 2014
The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation. At a startup, the product team either innovates and provides real value or the startup dies. However, in larger, more...
by Marty Cagan | Sep 25, 2014
I have long written about the importance of dedicated, durable product teams and that we should always strive to optimize for the team and not for the individual function (e.g. product management, user experience design, engineering, test automation, data science,...
by Marty Cagan | Aug 10, 2014
One question that I continue to get from many company leaders is whether or not product managers should be given P&L responsibility for their products. The origin of this question comes from the days when companies had a portfolio of products where each product...
by Marty Cagan | Jul 13, 2014
I have always been interested in taking the holistic view of product teams and understanding and appreciating each and every critical role. In a recent article I wrote about the dynamics of strong teams versus weak teams, and judging from the response to that...
by Marty Cagan | Jun 13, 2014
NOTE: My friend and colleague Jeff Patton is the author of a book on the general topic of User Stories and especially the technique of Story Mapping. I was asked to write a foreword for this new book, and this article is an excerpt from the foreword. I was also a...
by Marty Cagan | May 21, 2014
In my last article, I discussed the power of milestones and I promised I’d talk about one of my favorite techniques for rapidly delivering on milestones. First, as a reminder, by milestone I mean delivering on some significant achievement for your business. This...
by Marty Cagan | Apr 5, 2014
In this article I wanted to talk about a concept that seems to be increasingly missing in product teams. I find too many product teams just pounding away on the product backlog, story by story. Too many members of the team don’t really know how and why the stories...
by Marty Cagan | Mar 10, 2014
In an earlier article (Flavors of Prototypes) I heard from many people about how it helped them to see prototypes in a new and more powerful light. Even though I had written previously about each separately, putting them together can help people get the big picture....
by Marty Cagan | Feb 23, 2014
Prototypes of various forms have been around for as long as we’ve been doing software, since the famous Fred Brooks quote: “plan to throw one away, you will anyway.” However, many things have changed. Not the least of which is that the tools and techniques we have...
by Marty Cagan | Feb 23, 2014
One of the most significant changes in how we do product today is our use of analytics. Any capable product leader today is expected to be comfortable with data, and understand how to leverage analytics to learn and improve quickly. Note: For the purposes of this...
by Marty Cagan | Jan 26, 2014
In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to avoid any confusion with an actual product). In this article I’d like to say more about the critical concept of Product Market Fit. The term was...
