by Marty Cagan | Jun 25, 2013
Note: This article is a collaboration between myself and my long-time friend and colleague Jeff Patton. We often work together to help product teams. We have both long argued that the best way to evaluate product teams is by their results; the outcome they generate,...
by Marty Cagan | Jun 22, 2013
One question that’s come up several times recently is the difference between an Opportunity Assessment, and a Business Model Canvas (or its popular derivative Lean Canvas). While it is true you could try to use each to serve the purpose of the other, it quickly...
by Marty Cagan | May 30, 2013
In my last newsletter I wrote about Stakeholder Management. That article seemed to strike a chord with many people. One person sent me a quote that is attributed to Todd Jackson of Facebook, which is probably one of the best lines I’ve seen regarding product in...
by Marty Cagan | Apr 30, 2013
I’m not sure why I haven’t written specifically on this topic before because it comes up as an issue with so many teams. For many product managers, managing stakeholders is probably the least favorite part of their job. I don’t want to suggest that...
by Marty Cagan | Apr 21, 2013
People approach creating products from many different perspectives. Some seek out customer pain and dedicate themselves to solving their problems. Others follow the technology and strive to deliver solutions that are just now possible. Some like to follow...
by Marty Cagan | Mar 17, 2013
Every week I continue to find product teams laboring away on old-style product roadmaps that have been painstakingly negotiated with management and stakeholders, sometimes for several quarters in advance. I have written several times about the problems with this...
by Marty Cagan | Feb 3, 2013
The term “pivot” is probably one of the most overused and abused terms in today’s product teams. If you’re not familiar with the concept, see Your Business Plan Is Wrong. As I work with different teams I find the term used in so many different...
by Marty Cagan | Jan 22, 2013
In my last article, I discussed how we manage public commitments in an Agile, Dual-Track environment. In that article I talked about those public commitments that are needed to run a business, such as when a customer can count on getting some capability, or when a...
by Marty Cagan | Dec 15, 2012
The past several articles have discussed the nature of Continuous Discovery. In this article I’d like to discuss another dimension of working effectively in an Agile environment, which is how we manage commitments. In most Agile teams, when you mention...
by Marty Cagan | Nov 1, 2012
In my last article I wrote about the trends of continuous discovery and continuous delivery. At the end of the article I pointed out that while I love these techniques because overall they are much better for our customers, and for our ability to rapidly improve our...
by Marty Cagan | Oct 24, 2012
I have written recently about how product teams do product discovery in parallel with product delivery. I have also written about how teams sometimes like to time-box their product discovery work. What I’d like to write about in this article is an increasing...
by Marty Cagan | Oct 2, 2012
Recently I wrote about Apprentice Product Manager programs, where companies recruit and groom high-potential product managers. Quite a few people asked me about this program and the type of curriculum that I have provided for my own teams in the past. In this...
by Marty Cagan | Sep 17, 2012
When I first start working with an Agile product team, one of the most common situations I find is where the teams have long and frustrating Sprint planning meetings because backlog items are poorly defined and not well understood; they have slow velocity as well as...
by Marty Cagan | Sep 4, 2012
I find that most tech product companies out there are struggling to find enough very strong product managers. I have written many times in various ways about how critical it is to put very strong people in this role, and I meet execs every week that tell me that they...
by Marty Cagan | Aug 20, 2012
In my last article I talked about one technique for applying Scrum concepts to product discovery – the opportunity backlog. In this article, I wanted to talk about another, which is to time-box product discovery. First, for those that are not familiar with the term,...
by Marty Cagan | Jul 23, 2012
Recently I was with my friend Jeff Patton, one of the pioneers in applying Agile to product organizations, and he told that he has been advocating the term “Opportunity Backlog” as an alternative to the product roadmap. I have written earlier about the...
by Marty Cagan | Jun 26, 2012
Many companies I meet are confused about roles and responsibilities. They’re not sure the difference between product managers and project managers, or between product managers and product marketing, or between product managers and interaction designers, as just...
by Marty Cagan | Jun 16, 2012
One thing I love to do when I visit with companies is collect their favorite quotes and mantras. It helps me to understand their culture and their values. We all deal with certain truths about building technology products, and I find that certain quotes resonate...
by Marty Cagan | May 18, 2012
Normally I like to keep my newsletters to discussions of organization, process and best practices that I believe apply to nearly all technology companies, and I limit the number of product-specific techniques I discuss because of that. I save the product-specific...
by Marty Cagan | Apr 15, 2012
I consistently get asked questions like the following: “Just look at Facebook/Amazon/Google (usually one of those three). Don’t you think they have a terrible product? How could they possibly be so successful?” No matter how many times I hear the...
