by Marty Cagan | Aug 20, 2012
In my last article I talked about one technique for applying Scrum concepts to product discovery – the opportunity backlog. In this article, I wanted to talk about another, which is to time-box product discovery. First, for those that are not familiar with the term,...
by Marty Cagan | Jul 23, 2012
Recently I was with my friend Jeff Patton, one of the pioneers in applying Agile to product organizations, and he told that he has been advocating the term “Opportunity Backlog” as an alternative to the product roadmap. I have written earlier about the...
by Marty Cagan | Jun 26, 2012
Many companies I meet are confused about roles and responsibilities. They’re not sure the difference between product managers and project managers, or between product managers and product marketing, or between product managers and interaction designers, as just...
by Marty Cagan | Jun 16, 2012
One thing I love to do when I visit with companies is collect their favorite quotes and mantras. It helps me to understand their culture and their values. We all deal with certain truths about building technology products, and I find that certain quotes resonate...
by Marty Cagan | May 18, 2012
Normally I like to keep my newsletters to discussions of organization, process and best practices that I believe apply to nearly all technology companies, and I limit the number of product-specific techniques I discuss because of that. I save the product-specific...
by Marty Cagan | Apr 15, 2012
I consistently get asked questions like the following: “Just look at Facebook/Amazon/Google (usually one of those three). Don’t you think they have a terrible product? How could they possibly be so successful?” No matter how many times I hear the...
by Marty Cagan | Apr 3, 2012
I have written earlier about the differences between user prototypes (simulations intended to test the user experience), and live-data prototypes (actual code intended to send live traffic to in order to test real behavior). ...
by Marty Cagan | Mar 18, 2012
Recently I was asked by a very smart CTO: “I understand the need for a great user experience designer, but if we have a strong designer, and that person is paired with a strong technology lead, do we really still need a product manager?” For many teams,...
by Marty Cagan | Mar 7, 2012
To continue on the series of articles describing the critically important concept of Minimum Viable Product (MVP), in this article I wanted to contrast the concept of Viable Product with what I call “Minimal Product.” So often I meet teams that tell me...
by Marty Cagan | Feb 17, 2012
If I were starting my career in product today, I would do anything I could to get into a very innovative program at Stanford called the Stanford Design School (aka “d.school”). I absolutely love the curriculum and the faculty. But this article is not...
by Marty Cagan | Jan 23, 2012
Occasionally in my work with technology product teams around the world, I run into product managers that are still practicing the role as it used to be defined back in the PC era of technology. These organizations are inevitably frustrated, as the role was not...
by Marty Cagan | Dec 11, 2011
Measuring innovation is a popular topic lately. Many product teams use Product Scorecards to keep their focus on outcomes rather than output. Eric Ries introduced the term “Innovation Accounting” for this purpose as well. However, as much as I like and advocate for...
by Marty Cagan | Dec 6, 2011
All too often I run into companies that have resigned themselves to having two different people covering the product role. Usually the way they split it is they have one person responsible for interacting with customers and stakeholders (which they often call the...
by Marty Cagan | Oct 31, 2011
Earlier I expanded on the notion of Minimum Viable Product (MVP) and I promised a series of articles that explores aspects of MVP Tests that often cause product teams confusion. In this article, I’d like to discuss the relationship between the MVP Tests, Product...
by Marty Cagan | Oct 13, 2011
A while ago I posted an article on people that I think have something really valuable to say to product leaders. One of those people I discussed was Eric Ries, author of the blog http://www.startuplessonslearned.com. I also promised that I’d share a glossary to map...
by Marty Cagan | Oct 5, 2011
It may have been Muhammad Ali in the boxing world, but in the product world, it’s hard to argue that Steve Jobs wasn’t the greatest ever. He tackled immensely difficult problems, and generated products that came to define their categories and literally change the...
by Marty Cagan | Aug 24, 2011
One of the most important concepts in all of software is the notion of minimum viable product (often referred to as “MVP”). But if you’ve been around software products for a while, you know that term is used in many different ways, and while the term intuitively...
by Marty Cagan | Aug 2, 2011
One of the constants in our business is competition. Very occasionally you find a company that has established a monopoly position, but for the most part, if the market you’re serving is a real market with real customers with real needs, you either have competitors...
by Marty Cagan | Jul 24, 2011
If your company is one that still allocates product development funds based on approval of projects, then you still have the old “project-based funding model.” This is mostly a situation in either large companies, or those that have an IT-style legacy, but the...
by Marty Cagan | Jul 17, 2011
In my last article I wrote about the importance of product passion, and I said that one of the reasons this passion is necessary is for product evangelism. Product evangelism is, as Guy Kawasaki put it years ago, “selling the dream.” It’s helping people to imagine...
