by Marty Cagan | Dec 6, 2011
All too often I run into companies that have resigned themselves to having two different people covering the product role. Usually the way they split it is they have one person responsible for interacting with customers and stakeholders (which they often call the...
by Marty Cagan | Oct 31, 2011
Earlier I expanded on the notion of Minimum Viable Product (MVP) and I promised a series of articles that explores aspects of MVP Tests that often cause product teams confusion. In this article, I’d like to discuss the relationship between the MVP Tests, Product...
by Marty Cagan | Oct 13, 2011
A while ago I posted an article on people that I think have something really valuable to say to product leaders. One of those people I discussed was Eric Ries, author of the blog http://www.startuplessonslearned.com. I also promised that I’d share a glossary to map...
by Marty Cagan | Oct 5, 2011
It may have been Muhammad Ali in the boxing world, but in the product world, it’s hard to argue that Steve Jobs wasn’t the greatest ever. He tackled immensely difficult problems, and generated products that came to define their categories and literally change the...
by Marty Cagan | Aug 24, 2011
One of the most important concepts in all of software is the notion of minimum viable product (often referred to as “MVP”). But if you’ve been around software products for a while, you know that term is used in many different ways, and while the term intuitively...
by Marty Cagan | Aug 2, 2011
One of the constants in our business is competition. Very occasionally you find a company that has established a monopoly position, but for the most part, if the market you’re serving is a real market with real customers with real needs, you either have competitors...
by Marty Cagan | Jul 24, 2011
If your company is one that still allocates product development funds based on approval of projects, then you still have the old “project-based funding model.” This is mostly a situation in either large companies, or those that have an IT-style legacy, but the...
by Marty Cagan | Jul 17, 2011
In my last article I wrote about the importance of product passion, and I said that one of the reasons this passion is necessary is for product evangelism. Product evangelism is, as Guy Kawasaki put it years ago, “selling the dream.” It’s helping people to imagine...
by Marty Cagan | Jun 27, 2011
One topic I’ve never written explicitly about is the need for product passion. I’ve referenced it at the top of the list of traits for good product leaders, but it’s easy to take this for granted especially since the people I surround myself with professionally are...
by Marty Cagan | Jun 1, 2011
Good product teams must be good at product discovery, which means they must get good at learning quickly. They need to be able to zero in on the appropriate target customer, identify the key problems to solve for those customers, and typically the most difficult part...
by Marty Cagan | May 10, 2011
There are several skills and activities that are important when coming up with great products. In my last article, I argued for the absolute necessity of having good data about how our products are actually being used. But in the this article I want to argue that the...
by Marty Cagan | May 2, 2011
I know this topic is going to sound far-fetched to many of you, but I am finding too many product teams out there that either aren’t instrumenting their product or site to collect analytics, or they do it at such a minor level that they really don’t know what users...
by Marty Cagan | Apr 24, 2011
For many years now I have recommended the classic book “The Innovator’s Dilemma” because I think it does such a good job explaining an important dynamic I see at larger companies. However, I have come to believe that The Innovator’s Dilemma is actually describing the...
by Marty Cagan | Apr 3, 2011
Recently a friend of mine sent me a link to this short video from totally outside of the technology field. The video is called “Why You Need to Fail” and it’s by Derek Sivers. Even though the examples are from very different domains, I thought that this short video...
by Marty Cagan | Mar 17, 2011
In my last article I discussed the role of the leader of the product organization. I heard back from more than a few product leaders that it served to remind them that they weren’t doing as much as they knew they should be doing to build the strength of their product...
by Marty Cagan | Mar 5, 2011
If you take a look at the list of open product positions at the end of my recent newsletter, you’ll notice a record number of VP/Director of Product positions. In part this reflects the growth we are experiencing in our industry. However, it also represents an...
by Marty Cagan | Feb 20, 2011
In my last article I discussed the keys to product optimization including A/B testing. However, I emphasized that this type of A/B testing is not the same as the A/B testing we do during product discovery. In this article I’d like to talk more about how we utilize...
by Marty Cagan | Jan 30, 2011
While mostly I focus on the techniques and best practices for creating great products, I have truly come to appreciate just how important culture is in contributing to great products. By culture I am including both company culture as well as the cultures of the...
by Marty Cagan | Jan 6, 2011
In this article I wanted to try to make the case that as an industry we need to expand the focus of User Experience well beyond usability. Most of you hopefully already know that User Experience is much more than usability. But even those of you that do may be...
by Marty Cagan | Dec 8, 2010
Readers of my book and articles know how much I value a strong project manager. I’ve written earlier about the positive impact to velocity a great project manager can have (see https://svpg.com/ebay_secret_weapon/ and...
