by Marty Cagan | Dec 27, 2019
Returning to our series on coaching, this article and the next are tackling two of the toughest yet most crucial aspects of successful product management. In this article I will address integrity, and in the next we’ll discuss decision-making. These two topics are...
by Marty Cagan | Dec 2, 2019
This article is a bit different because I want to provide some insight into how SVPG works, and why we have chosen to set up the way we have. I also have some pretty significant news which I’ll share as well, once I’ve provided some context. For those that don’t...
by Marty Cagan | Oct 24, 2019
In this article I want to continue with the series on coaching, this time to help develop the critical trait of customer-centricity in the product manager. If you ask a CEO or a product manager if they care about their customers, you’ll usually get some sort of...
by Marty Cagan | Oct 15, 2019
I have a bit of a contrarian opinion on Imposter Syndrome. First, let me be clear that I believe Imposter Syndrome is a real thing. In fact, I think most mentally healthy people (at least those that aren’t egomaniacs) doubt themselves and can feel insecure about...
by Marty Cagan | Sep 3, 2019
I promise this will not be one of those navel-gazing exercises. This is going to be a very pragmatic article about a critical and fundamental topic. One of the consequences of the popularity of the earlier article on empowered product teams is that it uncovered...
by Marty Cagan | Aug 30, 2019
Every so often one of my articles seems to strike a chord, and this latest one on the difference between Product Teams and Feature Teams certainly seemed to do that. I am grateful for the very positive response. This morning I woke up to well over a hundred people...
by Marty Cagan | Aug 29, 2019
This article is certain to upset many people. I’m sorry for that, but the degree of ongoing noise and confusion surrounding the role of product at tech companies is only getting worse. Moreover, I see the issues and problematic behaviors getting institutionalized in...
by Marty Cagan | Aug 9, 2019
In this article, I continue the series on coaching product managers by talking about another critically important skill that is so often misunderstood or under-appreciated, and that is collaboration. Collaboration is one of those words that is used so often in so many...
by Marty Cagan | Jul 16, 2019
So far in this series on coaching, I’ve described a tool for assessing a current or prospective product manager, and then provided detailed examples of how to craft a plan to help the product manager first reach competence, and then to reach her potential. We’ve...
by Marty Cagan | Jun 28, 2019
I’ve long said that to get the critically important work of a product manager done, you need on the order of four solid hours a day. To be clear, I’m not talking about e-mail or slack or meetings. I mean quality time working on coming up with solutions to the...
by Marty Cagan | Jun 24, 2019
As many of you know, for the past several months I have focused my writing on helping managers of product managers provide better coaching of their people. The last several articles have provided a set of coaching tools and techniques designed to help you get your...
by Marty Cagan | Apr 24, 2019
I talk a lot about product culture and how important it is, but one inconvenient fact has always bothered me, which is that my favorite product companies – for example, Google, Apple and Amazon – all have such different cultures. I came to realize that the...
by Marty Cagan | Apr 22, 2019
In my previous article, I defined how I encourage managers of product managers to assess the current skill level of a product manager in order to identify skill gaps. In this sequel to that article, I would like to share how I coach product managers on each of these...
by Marty Cagan | Apr 8, 2019
NOTE: This article and the coaching tool it describes is an update to the older gap analysis tool described in Developing Strong Product Managers. In my last several articles, I have been focusing on coaching tools for helping managers of product managers to raise the...
by Marty Cagan | Mar 11, 2019
In my last article I talked about the importance of the one on one coaching sessions between a manager and her product manager. That technique is about providing an ongoing mechanism for helping the product manager to reach his or her potential. In this article, I’d...
by Marty Cagan | Feb 8, 2019
I’d be surprised if you haven’t at least heard about the coaching technique known as the “one on one” (aka “1:1”). And you’ve probably experienced some version yourself. But judging from my discussions with literally thousands of product managers and product leaders,...
by Marty Cagan | Jan 16, 2019
Last month I published an article describing common areas of confusion I see product managers struggling with. That article generated considerable discussion, and lead to some very good conversations. It also made visible several other common problems, which I...
by Marty Cagan | Nov 30, 2018
Recently I was at a dinner with several product leaders, and I was asked what the most common areas of confusion I encounter in product teams today? I thought it was a good question, and I described several situations, and judging from their response at least, these...
by Marty Cagan | Oct 31, 2018
Note: This is the narrative article version of a talk I’ve started giving recently at conferences, product meetups and corporate leadership teams. It is a long read, but I believe it’s a critically important topic, and it lays out for people many of the topics I will...
by Marty Cagan | Sep 28, 2018
Apple is probably the most secretive company I know. Especially given that they’re the most valuable company in the world, it’s remarkable how little has been written about how they actually discover and develop the technology-powered products that fuel their...
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