by Marty Cagan | Jun 28, 2019
I’ve long said that to get the critically important work of a product manager done, you need on the order of four solid hours a day. To be clear, I’m not talking about e-mail or slack or meetings. I mean quality time working on coming up with solutions to the...
by Marty Cagan | Jun 24, 2019
As many of you know, for the past several months I have focused my writing on helping managers of product managers provide better coaching of their people. The last several articles have provided a set of coaching tools and techniques designed to help you get your...
by Marty Cagan | Apr 24, 2019
I talk a lot about product culture and how important it is, but one inconvenient fact has always bothered me, which is that my favorite product companies – for example, Google, Apple and Amazon – all have such different cultures. I came to realize that the...
by Marty Cagan | Apr 22, 2019
In my previous article, I defined how I encourage managers of product managers to assess the current skill level of a product manager in order to identify skill gaps. In this sequel to that article, I would like to share how I coach product managers on each of these...
by Marty Cagan | Apr 8, 2019
NOTE: This article and the coaching tool it describes is an update to the older gap analysis tool described in Developing Strong Product Managers. In my last several articles, I have been focusing on coaching tools for helping managers of product managers to raise the...
by Marty Cagan | Mar 11, 2019
In my last article I talked about the importance of the one on one coaching sessions between a manager and her product manager. That technique is about providing an ongoing mechanism for helping the product manager to reach his or her potential. In this article, I’d...
by Marty Cagan | Feb 8, 2019
I’d be surprised if you haven’t at least heard about the coaching technique known as the “one on one” (aka “1:1”). And you’ve probably experienced some version yourself. But judging from my discussions with literally thousands of product managers and product leaders,...
by Marty Cagan | Jan 16, 2019
Last month I published an article describing common areas of confusion I see product managers struggling with. That article generated considerable discussion, and lead to some very good conversations. It also made visible several other common problems, which I...
by Marty Cagan | Nov 30, 2018
Recently I was at a dinner with several product leaders, and I was asked what the most common areas of confusion I encounter in product teams today? I thought it was a good question, and I described several situations, and judging from their response at least, these...
by Marty Cagan | Oct 31, 2018
Note: This is the narrative article version of a talk I’ve started giving recently at conferences, product meetups and corporate leadership teams. It is a long read, but I believe it’s a critically important topic, and it lays out for people many of the topics I will...
by Marty Cagan | Sep 28, 2018
Apple is probably the most secretive company I know. Especially given that they’re the most valuable company in the world, it’s remarkable how little has been written about how they actually discover and develop the technology-powered products that fuel their...
by Marty Cagan | Jul 25, 2018
In my last article, Revenge of the PMO, I shared my views on the product development process called SAFe (Scaled Agile Framework). It was a bit of a departure from my normal areas of focus, and the article caused a considerable stir, with more than an order of...
by Marty Cagan | Jul 1, 2018
Recently I published an article Revenge of the PMO that argues against a particular framework for agile at scale known as SAFe. This was a bit unusual for me in that I normally don’t like to write much about process because the topic is so religious to so many...
by Marty Cagan | Jun 29, 2018
UPDATE: I just want to make very clear that I am in no way affiliated with any of the various Agile organizations or alliances. We receive nor provide any funds to any of them. That is our firm policy at SVPG. My thoughts below are purely in the spirit of helping...
by Marty Cagan | May 31, 2018
Nearly a year ago, one of my all-time favorite Agile coaches, Henrik Kniberg, published an article that I believe does an excellent job at explaining how engineering teams can leverage the concept of an MVP and ensure they are getting the core value out of Agile...
by Marty Cagan | Mar 31, 2018
The concept of the product manager as CEO of the Product has been one of the more controversial and polarizing topics in product, and most people are either strongly against this metaphor or strongly for it. In truth, I’ve been conflicted. I was first exposed to the...
by Marty Cagan | Feb 18, 2018
It’s hard to find anyone that actually defends a Waterfall process anymore. Agile methods might have their flaws, but at least they are usually much lesser flaws than Waterfall. Yet I actually meet many teams that claim to be practitioners of Agile and Lean, yet when...
by Marty Cagan | Dec 27, 2017
If you’ve had a chance to read the new edition of INSPIRED, you hopefully noticed that in this version I decided to focus quite heavily on the principles underlying modern tech product management: I want to be clear as to why you’ll see so many principles called out...
by Marty Cagan | Dec 4, 2017
In the first edition of my book, INSPIRED, I discussed how successful products are valuable, usable and feasible, where I defined “feasible” as both technically feasible and business feasible. While it’s easy to remember these three attributes, over...
by Marty Cagan | Oct 28, 2017
I’m happy to announce the results of my big project over the past year, which was to produce and release the second edition of INSPIRED: How To Create Tech Products Customers Love. The book could just as easily been characterized as “Volume 2” because it is not so...
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