by Marty Cagan | Nov 3, 2020
One of the most common requests I’ve received over the years is to share a good job description for a product manager of an empowered product team. And for about as long as I can remember, I’ve forwarded on the job description that Google uses. It’s still a decent...
by Marty Cagan | Oct 30, 2020
To continue with the series on common confusions regarding product discovery, in this article I want to tackle a very damaging anti-pattern that can sometimes arise where the product team essentially devolves into two different teams, where one team is doing product...
by Marty Cagan | Sep 10, 2020
To continue with the series on common sources of confusion regarding product discovery, in this article I want to talk about the critical role of judgement in product discovery. This may in fact be the single most common confusion I encounter. I think the source of...
by Marty Cagan | Sep 4, 2020
To continue with the series on common misunderstandings about product discovery, in this article I’d like to discuss a very fundamental confusion that exists with a remarkably large segment of the product community. For some people, this is even an emotional issue as...
by Marty Cagan | Sep 1, 2020
I introduced the term product discovery about 15 years ago, and I’ve loved watching the industry gradually broaden its mind from the concept of someone – either an old-school business analyst or a product manager – defining requirements, to the concept of...
by Marty Cagan | Aug 10, 2020
In the previous article discussing product vision versus mission, I received quite a few follow-up questions. Most of these have been addressed in earlier articles and in INSPIRED, but I thought it would be useful to gather together an FAQ related to product vision...
by Marty Cagan | Aug 4, 2020
“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupéry The product vision is one of the most important and...
by Marty Cagan | Jul 30, 2020
By SVPG Partners Marty Cagan and Lea Hickman In the earlier article on Meaningful Transformation, we talked about the steps necessary to effectively transform, and in the following article on Transformation in Action, we gave an example of just what a transformed team...
by Marty Cagan | Jun 30, 2020
SVPG Partner Christian Idiodi has built a powerful reputation over the years for developing very strong product teams. In his past companies, he created his own new-employee bootcamp that is an excellent example of coaching ordinary people into extraordinary teams. I...
by Marty Cagan | Jun 11, 2020
There has never been more interest in becoming a product manager. There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never...
by Marty Cagan | Jun 3, 2020
For those that haven’t yet met Christian, he joined as an SVPG Partner about a year ago. He is one of the most effective and inspiring product leaders I have ever met, but even more than that, he’s one of the most exceptional human beings I know. So many...
by Marty Cagan | Jun 1, 2020
I’ve been meaning to write this article for many years, but since it’s mainly historical in nature there have always been more pressing topics. But every so often someone will reach out because they’re trying to track down the origin of the term, and during this...
by Marty Cagan | May 22, 2020
My last article on Meaningful Transformation got a very good response from people, and several people wrote to ask what product looks like in companies that have successfully transformed? I decided to answer this by sharing one of my favorite chapters from my...
by Marty Cagan | May 14, 2020
Now that more people have a clearer understanding of the differences between feature teams and empowered product teams, by far the most common question I get is how to move to true product teams? This is essentially a question of transformation. Most companies have...
by Marty Cagan | Apr 28, 2020
I thought I was done with the series of articles on the importance of empowered engineers, but then an article came out a few days ago criticizing the Spotify model of Agile at scale, and I could not pass up the opportunity to try to turn this into a teachable moment....
by Marty Cagan | Apr 23, 2020
In my last article I spoke about the concept of an empowered engineer, which I consider the single most important concept for companies that want to move from feature teams to product teams. Overall my sense was that most people understood the points, and many told me...
by Marty Cagan | Apr 22, 2020
It’s no secret that due to the pandemic, many people in many different industries are being furloughed or their companies have shut-down. This has impacted product people as well. Where just a few short months ago, a strong product person had their choice of great...
by Marty Cagan | Apr 20, 2020
During these work-from-home times, I’ve been doing a lot of video-based AMA’s (Ask Me Anything). It gives me a break from my writing, and I enjoy the questions. Every so often I get a question that really makes me think, and that happened recently, and is the...
by Marty Cagan | Apr 13, 2020
Normally the question I focus on in my work and in my writing is “How can we leverage the best practices of the very best companies in order to give ourselves the very best chance for continuous innovation?” While there are many practices that are important and...
by Marty Cagan | Mar 30, 2020
I’ve been spending a good amount of time this past couple of years – and especially the past few weeks – thinking about the root causes of the chasm between the best product companies and the rest. Most of you know that my writing is intended to be very practical and...
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