insights blog

Usability vs. Aesthetics

I think most would agree that the general state of web site design is still in its infancy, at least as practiced by most companies. While there are some notable exceptions, many sites, even from major players, are often either very difficult to use, downright ugly,...

Product vs. Marketing

In many product organizations there are problems between product and marketing. The problems might range from mild friction to downright dysfunction. In theory, there shouldn’t be a problem. The product team is trying to create a product that customers will love, and...

Back to Basics

Normally I focus on the product definition aspects of creating successful products. My reasoning is simple: it doesn’t matter how great a job you do in building your product if it isn’t the right product. That’s really the role of the product manager; to define the...

The Next Big Thing

You can read about technology breakthroughs in the green tech space nearly every day now, but my favorite has been watching the guys at Xerox PARC turn their expertise in electronics, materials science, printed circuit board technology and systems software towards the...

Where Should Product Management Live?

The single most frequent question I get from product leaders in companies both large and small, is where should product management live? The choices are most often engineering or marketing. While if you have the right personalities, it can work in either place, I’m...

The Smartest Guy in the Room

As product people, we’re first and foremost in the idea business. We have to come up with great ideas and then make them a reality. While this takes skill and practice, the main ingredient is something that I don’t know how to teach. We depend on smart people for the...

Market Research Capabilities and Limitations

If your company is like many, there's some natural tension between marketing and product. One often controversial topic is the appropriate role in product creation of market research tools and techniques such as focus groups, customer surveys, site analytics, site...

Framing Product Decisions

Judging from all the feedback from the last posting, it sounds like quite a few of you are struggling with your company’s process for product decisions (or lack thereof!). Lots of complaints about endless meetings without structure or decisions, second guessing...

Growing Pains

In the last newsletter I spoke about the differences between large and small product companies, and how different they are and how different type of people thrive (and struggle) at each. However, I did not talk about the case where a small company quickly grows into a...

Does Size Matter?

Two questions I get a lot are: “Is now the time to join one of the cool new startups?” and “The startup I’m at isn’t doing so well, should I join one of the big guys that’s hiring so aggressively right now?” I’ve worked in all sized companies, from brand new startups,...

Share This