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Analyzing Product Strategy

One of the key responsibilities of a strong product manager or product leader is to understand your market and industry; which trends are relevant, what the competitive landscape looks like, how business models are evolving, and the broader industry dynamics.  There...

Communicating Product Learnings

Sharing what we learn in a startup typically happens naturally because the product team and the company are pretty much the same thing.  However, as companies scale, this becomes substantially more difficult, yet it also becomes increasingly important to do. A...

The Customer Letter

In this article I’d like to discuss another discovery framing technique. For smaller and more typical size product discovery efforts, the opportunity assessment is usually sufficient.  But when embarking on a somewhat larger effort, there may in fact be multiple...

The GPM Role

I’ve been working with several companies that are experiencing rapid growth, and there’s a role in these growth-stage product organizations that I find especially effective. The role is titled “Group Product Manager,” usually referred to as “GPM.”  The role has been...

Product Discovery: Pitfalls and Anti-Patterns

Article: Product Discovery: Pitfalls and Anti-Patterns By SVPG Partner Chris Jones SVPG works with lots of product teams from lots of different companies. Many of these teams believe they are already doing Product Discovery. A few are doing it quite well, but...

My Favorite PM Interview Question

I’m going to share here one of my favorite interview questions, even though that means I won’t really be able to use it anymore.  But I’ve got lots of others, and I think this is valuable for all product managers to consider where they stand on this, and why. One of...

Focus on Value

I have a little heuristic which I find useful.  If I see a particular issue going on in at least three companies at the same time, I figure it's a common and serious enough issue that it's worth writing about.  In truth, I've already written about this from several...

Beyond Lean and Agile

I have been working exclusively with technology product teams now for a full 35 years, and I’ve seen countless processes, methodologies and techniques come and go.   In large part that’s the nature of the beast.  People are always searching for a silver bullet, and...

From Managing Products To Managing Product Managers

NOTE: This article was written by SVPG partner Chris Jones. SVPG has written about the critical task of managing product managers and specifically on evaluating and developing strong product managers. In this article, I talk about the transition of a product manager...

Product Manager vs. Product Owner Revisited

Five years ago I wrote an article arguing that it is essential that the product manager is also the product owner.  My motivation, which I made no secret of, was that I was worried about this point because more than a few companies were using the relatively new role...

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