The Origin of Product Discovery

I’ve been meaning to write this article for many years, but since it’s mainly historical in nature there have always been more pressing topics.  But every so often someone will reach out because they’re trying to track down the origin of the term, and during this...

Product Discovery at Apple

Apple is probably the most secretive company I know.  Especially given that they’re the most valuable company in the world, it’s remarkable how little has been written about how they actually discover and develop the technology-powered products that fuel their...

Product Discovery In Regulated Environments

Readers of this blog know the importance we place on vetting and refining product ideas through experimentation with real customers. This is called product discovery and every company has its unique circumstances and challenges with how to do it. We’ve already written...

Product Discovery: Pitfalls and Anti-Patterns

Article: Product Discovery: Pitfalls and Anti-Patterns By SVPG Partner Chris Jones SVPG works with lots of product teams from lots of different companies. Many of these teams believe they are already doing Product Discovery. A few are doing it quite well, but...

Planning Product Discovery

Much of product discovery work doesn’t actually require a lot of planning. We need to come up with a solution to a particular problem, and often this is straight forward, and we can proceed quickly to delivery work.  But for certain efforts, this is decidedly...

Product Discovery in Established Companies

Much has been written about how to do product discovery in startups, by me and many other people.   There are many challenges for startups, most importantly, survival.  But one of the real advantages from a product point of view is that there’s no legacy to drag...

Time-Boxing Product Discovery

In my last article I talked about one technique for applying Scrum concepts to product discovery – the opportunity backlog.  In this article, I wanted to talk about another, which is to time-box product discovery. First, for those that are not familiar with the term,...

Product Discovery With Live-Data Prototypes

In my last article I discussed the keys to product optimization including A/B testing.  However, I emphasized that this type of A/B testing is not the same as the A/B testing we do during product discovery.  In this article I’d like to talk more about how we utilize...

Product Discovery for Non-Technology Products

Article: Product Discovery for Non-Technology Products I’m often asked whether or not the concepts that I advocate and write about are applicable to non-software products as well as the consumer and business internet services that I almost exclusively focus on.  My...

Product Discovery Diary

When product managers and designers move from the very linear, Waterfall-based processes, to the much more iterative and exploratory discovery-based process that I and others advocate, they sometimes take a little while to appreciate and adapt to the fast pace and...

The Product Discovery Plan

In my last article, I discussed the situation where Product Discovery is essentially not discovery at all, but rather just a mad dash of just-in-time spec writing so that the engineers can be kept busy.  I discussed how important it is that the date not be driving...

Product Discovery vs. Product Optimization

As readers of these articles know, I am a big fan of high-fidelity prototyping and user testing on current or prospective customers.  These techniques form the basis of Product Discovery; it’s the key to discovering the minimum viable product – a product solution that...

Market Discovery vs. Product Discovery

In earlier articles I’ve written about the product discovery process – discovering a product that is valuable, usable and feasible. I’ve explained that this is the primary responsibility of the product manager, and that product discovery requires a collaboration...

Product Discovery

Have you seen this situation before? Your company gets all excited about a product idea, and as product manager you are asked to define it. You are told that the engineers will be finished with their current project in 4 weeks, so that means take all the time you...

Discovery – Judgement

To continue with the series on common sources of confusion regarding product discovery, in this article I want to talk about the critical role of judgement in product discovery. This may in fact be the single most common confusion I encounter.  I think the source of...

Discovery – Problem vs. Solution

To continue with the series on common misunderstandings about product discovery, in this article I’d like to discuss a very fundamental confusion that exists with a remarkably large segment of the product community.  For some people, this is even an emotional issue as...

Discovery – Learning vs. Insights

I introduced the term product discovery about 15 years ago, and I’ve loved watching the industry gradually broaden its mind from the concept of someone – either an old-school business analyst or a product manager – defining requirements, to the concept of...

Product Vision FAQ

In the previous article discussing product vision versus mission, I received quite a few follow-up questions.  Most of these have been addressed in earlier articles and in INSPIRED, but I thought it would be useful to gather together an FAQ related to product vision...

EMPOWERED: Ordinary People, Extraordinary Products

EMPOWERED: Ordinary People, Extraordinary Products What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to...

Product Management – Start Here

There has never been more interest in becoming a product manager.  There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never...