The Origin of Product Discovery

I’ve been meaning to write this article for many years, but since it’s mainly historical in nature there have always been more pressing topics.  But every so often someone will reach out because they’re trying to track down the origin of the term, and during this...

Product Discovery at Apple

Apple is probably the most secretive company I know.  Especially given that they’re the most valuable company in the world, it’s remarkable how little has been written about how they actually discover and develop the technology-powered products that fuel their...

Product Discovery In Regulated Environments

Readers of this blog know the importance we place on vetting and refining product ideas through experimentation with real customers. This is called product discovery and every company has its unique circumstances and challenges with how to do it. We’ve already written...

Product Discovery: Pitfalls and Anti-Patterns

Article: Product Discovery: Pitfalls and Anti-Patterns By SVPG Partner Chris Jones SVPG works with lots of product teams from lots of different companies. Many of these teams believe they are already doing Product Discovery. A few are doing it quite well, but...

Planning Product Discovery

Much of product discovery work doesn’t actually require a lot of planning. We need to come up with a solution to a particular problem, and often this is straight forward, and we can proceed quickly to delivery work.  But for certain efforts, this is decidedly...

Product Discovery in Established Companies

Much has been written about how to do product discovery in startups, by me and many other people.   There are many challenges for startups, most importantly, survival.  But one of the real advantages from a product point of view is that there’s no legacy to drag...

Time-Boxing Product Discovery

In my last article I talked about one technique for applying Scrum concepts to product discovery – the opportunity backlog.  In this article, I wanted to talk about another, which is to time-box product discovery. First, for those that are not familiar with the term,...

Product Discovery With Live-Data Prototypes

In my last article I discussed the keys to product optimization including A/B testing.  However, I emphasized that this type of A/B testing is not the same as the A/B testing we do during product discovery.  In this article I’d like to talk more about how we utilize...

Product Discovery for Non-Technology Products

Article: Product Discovery for Non-Technology Products I’m often asked whether or not the concepts that I advocate and write about are applicable to non-software products as well as the consumer and business internet services that I almost exclusively focus on.  My...

Product Discovery Diary

When product managers and designers move from the very linear, Waterfall-based processes, to the much more iterative and exploratory discovery-based process that I and others advocate, they sometimes take a little while to appreciate and adapt to the fast pace and...

The Product Discovery Plan

In my last article, I discussed the situation where Product Discovery is essentially not discovery at all, but rather just a mad dash of just-in-time spec writing so that the engineers can be kept busy.  I discussed how important it is that the date not be driving...

Product Discovery vs. Product Optimization

As readers of these articles know, I am a big fan of high-fidelity prototyping and user testing on current or prospective customers.  These techniques form the basis of Product Discovery; it’s the key to discovering the minimum viable product – a product solution that...

Market Discovery vs. Product Discovery

In earlier articles I’ve written about the product discovery process – discovering a product that is valuable, usable and feasible. I’ve explained that this is the primary responsibility of the product manager, and that product discovery requires a collaboration...

Product Discovery

Have you seen this situation before? Your company gets all excited about a product idea, and as product manager you are asked to define it. You are told that the engineers will be finished with their current project in 4 weeks, so that means take all the time you...

Product Management – Start Here

There has never been more interest in becoming a product manager.  There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never...

INSPIRED: How to Create Tech Products Customers Love

INSPIRED: How to Create Tech Products Customers Love A Workshop for Product Managers and Product Teams Our flagship workshop covers essential best practices around product roles and people, product teams and empowerment, product discovery, scaling product...

Discovery When Working Remotely

Normally the question I focus on in my work and in my writing is “How can we leverage the best practices of the very best companies in order to give ourselves the very best chance for continuous innovation?” While there are many practices that are important and...

Product Strategy – Management

Continuing on our series on product strategy, at this point we have focused the organization on a small number of truly important problems, and we have identified the key insights that we will leverage, and have converted these insights into actions in the form of...

Product Strategy – Insights

Continuing with the product strategy series, in this article I’d like to discuss my favorite, yet the most difficult, aspect of product strategy, which is to generate, identify and leverage the insights that will provide the foundation of the product strategy. You’ve...

Product Strategy – Overview

Ultimately, empowered product teams are all about giving teams hard problems to solve, and then giving them the space to solve them.  But, how do we decide which problems they should solve?  Answering that question is what product strategy is all about. Remarkably,...