Product Management vs. Engineering

If a great product is the result of combining a real customer need with a solution that’s just now possible, then it’s easy to see why the relationship between the product manager and the engineering team is so critical. The product manager is responsible for defining...

Personas for Product Management

Product management is all about choices. Making decisions about what opportunities are worth chasing, which problems are worth solving, what features will provide the most value, what the best time-to-market trade-offs are, and which customers are most important....

Product Management vs. Project Management

Earlier I’ve written about how important it is to clearly distinguish the roles of product management and product marketing (see Product Management vs. Product Marketing). But many companies suffer from a related problem, which is when the roles of product management...

Prototype Testing

Readers of these articles know that I view the high-fidelity prototype as the primary means of describing the product to be built. I have written elsewhere why a prototype is significantly more useful to the product team than the typical paper-based specification....

Product Discovery

Have you seen this situation before? Your company gets all excited about a product idea, and as product manager you are asked to define it. You are told that the engineers will be finished with their current project in 4 weeks, so that means take all the time you...

Recruiting Product Managers

Probably the single most common question I get from CEO’s is where to find great product managers? I tell them that often they’re already in their organization, hiding under a different title – maybe a software engineer, designer, or an SE, just...

Managing Product Managers

In my last article (Product Management vs. Product Marketing) I discussed why product management is very different from product marketing, and how critical it is to have capable product managers. The note seemed to strike a chord in that a record number of you wrote...

Product Management vs. Product Marketing

Industry pundits claim that 9 out of 10 product releases are failures in that they don’t meet their goals. I don’t know if that’s the exact stat or not, but I bet it’s not far off. I do believe strongly that most releases are ill-conceived. Countless release cycles...

Product Management vs. Product Marketing

Industry pundits claim that 9 out of 10 product releases are failures in that they don’t meet their goals. I don’t know if that’s the exact stat or not, but I bet it’s not far off. I do believe strongly that most releases are ill-conceived. Countless release cycles...

Charter Customer Programs

Recently Microsoft launched what may prove to be a very significant technology for those of us that build rich Internet applications. You can learn about this at www.microsoft.com/silverlight <http://www.microsoft.com/silverlight> . But this note isn’t really...
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