Why Women Make The Best Product Managers

Recently I gave a keynote address to the Mind The Product Conference in London, and in that talk I wanted to illustrate, by example, the essential role that very strong product managers play for their team and their company.  Most people noticed that all six of my...

The Power of Customer Misbehavior

There are of course many ways to come up with significant new product ideas.  Historically, the two main approaches have been: 1) to try to assess the market opportunities and pick potentially lucrative areas where significant pain exists; and 2) to look at what the...

Assessing Customer Impact

In my last article I wrote about the trends of continuous discovery and continuous delivery.  At the end of the article I pointed out that while I love these techniques because overall they are much better for our customers, and for our ability to rapidly improve our...

Product Marketing Contribution

Jane is supporting the launch of Product X, a new release her company is really excited about. She is on the marketing team. Armed with her launch checklist, she schedules a meeting with John, the product manager.  At the meeting, John answers all of her questions,...

Product Market Fit vs. Product Vision

Earlier I expanded on the notion of Minimum Viable Product (MVP) and I promised a series of articles that explores aspects of MVP Tests that often cause product teams confusion.  In this article, I’d like to discuss the relationship between the MVP Tests, Product...

Minimum Viable Product

One of the most important concepts in all of software is the notion of minimum viable product (often referred to as “MVP”).  But if you’ve been around software products for a while, you know that term is used in many different ways, and while the term intuitively...

Why Traditional Messaging Fails

Back when I was a product manager for Microsoft Office, we spent hundreds of thousands on positioning research. Messaging lived for years on store shelves, so getting it “right” was important. We thought about every word and enforced consistency, summarily dismissing...

Great Products Are Not Just the Product Guy’s Job

I recently asked the founder of a startup what he most wanted to know about marketing. He said, “What’s the best way to get publicity without feeling spammy?” He’s actually done it already: build a great product customers love. His Read-It-Later IOS apps and browser...

A Trend of Global Proportions

I am writing this article sitting on yet another international flight, and I wanted to discuss what I believe to be the start of a truly transformational trend. I have always enjoyed working with teams internationally and especially in developing markets.  There is a...

Watch Cable TV and Read People Magazine

My husband and I were watching the Daily Show the other night on our DVR, fast forwarding through commercials as we usually do. Out of the corner of my eye, I noticed the text “Palm Pre” and yelled, “Back up!” to my husband. I hadn’t yet seen...
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