Product Marketing Contribution

Jane is supporting the launch of Product X, a new release her company is really excited about. She is on the marketing team. Armed with her launch checklist, she schedules a meeting with John, the product manager.  At the meeting, John answers all of her questions,...

Why Traditional Messaging Fails

Back when I was a product manager for Microsoft Office, we spent hundreds of thousands on positioning research. Messaging lived for years on store shelves, so getting it “right” was important. We thought about every word and enforced consistency, summarily dismissing...

Great Products Are Not Just the Product Guy’s Job

I recently asked the founder of a startup what he most wanted to know about marketing. He said, “What’s the best way to get publicity without feeling spammy?” He’s actually done it already: build a great product customers love. His Read-It-Later IOS apps and browser...

Watch Cable TV and Read People Magazine

My husband and I were watching the Daily Show the other night on our DVR, fast forwarding through commercials as we usually do. Out of the corner of my eye, I noticed the text “Palm Pre” and yelled, “Back up!” to my husband. I hadn’t yet seen...

What’s in a Name? Less Than You Think.

No one coming to your website? Company image tired? Business plans changed? It’s time for a rebrand! Or maybe not. Somehow “brand” became magic pixie dust to sprinkle on company problems and make them go away. But you can’t create or fix a...

Solutions Products vs. Solutions Marketing

Article by Martina Lauchengco and Marty Cagan We realize that most of our topics concern the development of Internet services, and mostly consumer internet services at that. But many product managers out there are working hard on other types of software products, such...
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