Product Manager vs. Product Owner

Posted by marty cagan on December 6, 2011

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All too often I run into companies that have resigned themselves to having two different people covering the product role. 

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Product Market Fit vs. Product Vision

Posted by marty cagan on October 31, 2011

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Earlier I expanded on the notion of Minimum Viable Product (MVP) and I promised a series of articles that explores aspects of MVP Tests that often cause product teams confusion.  In this article, I’d like to discuss the relationship between the MVP Tests, Product Market Fit, and the Product Vision.

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Lean Thinking

Posted by marty cagan on October 13, 2011

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A while ago I posted an article on people that I think have something really valuable to say to product leaders.  One of those people I discussed was Eric Ries, author of the blog http://www.startuplessonslearned.com.  I also promised that I’d share a glossary to map the nomenclature and concepts he uses with the terminology I use in my writing and my work with product teams. 

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The Greatest

Posted by marty cagan on October 5, 2011

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It may have been Muhammad Ali in the boxing world, but in the product world, it’s hard to argue that Steve Jobs wasn’t the greatest ever.

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Minimum Viable Product

Posted by marty cagan on August 24, 2011

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One of the most important concepts in all of software is the notion of minimum viable product (often referred to as “MVP”).  But if you’ve been around software products for a while, you know that term is used in many different ways, and while the term intuitively resonates with people, there’s often a lot of confusion about what this really means in practice.

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Competition

Posted by marty cagan on August 2, 2011

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One of the constants in our business is competition.  Very occasionally you find a company that has established a monopoly position, but for the most part, if the market you’re serving is a real market with real customers with real needs, you either have competitors already, or you will very soon.

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Project-based Funding

Posted by marty cagan on July 24, 2011

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If your company is one that still allocates product development funds based on approval of projects, then you still have the old “project-based funding model.”  This is mostly a situation in either large companies, or those that have an IT-style legacy, but the mindset often exists even in small companies too.

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Product Evangelism

Posted by marty cagan on July 17, 2011

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In my last article I wrote about the importance of product passion, and I said that one of the reasons this passion is necessary is for product evangelism.

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Product Passion

Posted by marty cagan on June 27, 2011

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One topic I’ve never written explicitly about is the need for product passion.  I’ve referenced it at the top of the list of traits for good product leaders, but it’s easy to take this for granted especially since the people I surround myself with professionally are generally very passionate about products.

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The Two Core Competencies

Posted by marty cagan on June 1, 2011

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Good product teams must be good at product discovery, which means they must get good at learning quickly.  They need to be able to zero in on the appropriate target customer, identify the key problems to solve for those customers, and typically the most difficult part of all, apply technology and user experience design to come up with good solutions that will solve those problems.

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