The End Of Requirements

Posted by marty cagan on October 20, 2013

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When I start working with product teams, one of the first things I try to do is to get them to stop thinking of their job as one of gathering and documenting requirements.  In fact, I try to get them to stop thinking in terms of requirements at all. Most requirements are not actually requirements, and the rest are better thought of as constraints.

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The Biggest Risk

Posted by marty cagan on October 12, 2013

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One of the things I like about a Lean Canvas is it helps to quickly highlight the key assumptions and major risks facing a startup or a significant new product in an existing business.  This is a good thing.   The idea is to tackle the biggest risks first.  That's the theory at least.

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The Power of Reference Customers

Posted by marty cagan on August 30, 2013

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Our job in the product organization is to create products that can sustain a business.  Make no mistake about it: everything depends on strong products.

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Selecting An Agile Coach

Posted by marty cagan on August 21, 2013

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I should have written this article many years ago.  

Starting around 2004 and 2005 I began seeing an increasing number of teams moving to Agile, and of course the first thing they needed was training and often some coaching.  

However, more often than not, I had to go into these companies after the training and try to clean up the mess that the trainer left behind. 

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This I Believe

Posted by marty cagan on July 31, 2013

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This article is a little bit different, but if you make it to the last paragraph, I'm hoping it will help better explain where I'm coming from.

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The Need For Speed

Posted by marty cagan on July 21, 2013

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I'm always badgering teams about moving faster.  Yet I continue to meet people and teams that not only move very slow, they don't understand the relationship between speed and innovation, or speed and quality.  In fact, many people still think those goals are at odds.  I attribute this mainly to a deeply rooted Waterfall mindset. 

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Developing Strong Product Teams

Posted by marty cagan, jeff patton on June 25, 2013

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Note: This article is a collaboration between myself and my long-time friend and colleague Jeff Patton.  We often work together to help product teams.

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Lean Canvas vs. Opportunity Assessment

Posted by marty cagan on June 22, 2013

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One question that's come up several times recently is the difference between an Opportunity Assessment, and a Business Model Canvas (or its popular derivative Lean Canvas).

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Funnels vs. Umbrellas

Posted by marty cagan on May 30, 2013

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In my last newsletter I wrote about Stakeholder Management.  That article seemed to strike a chord with many people.

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Stakeholder Management

Posted by marty cagan on April 30, 2013

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I'm not sure why I haven't written specifically on this topic before because it comes up as an issue with so many teams.  For many product managers, managing stakeholders is probably the least favorite part of their job.

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