Viewing entries tagged with 'product roadmap'

The Inconvenient Truth About Product

Posted by marty cagan on March 17, 2013

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Every week I continue to find product teams laboring away on old-style product roadmaps that have been painstakingly negotiated with management and stakeholders, sometimes for several quarters in advance.  I have written several times about the problems with this approach and why it so seldom results in the business impact that the organization was hoping for (see The Opportunity Backlog and Product Roadmaps).

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Product Roadmaps

Posted by Marty Cagan on January 7, 2009

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I can¹t tell you how many times product managers have shown me their sophisticated spreadsheets and algorithms for prioritizing their long laundry list of feature requests (weighting various factors like cost, complexity, risk, customer impact, projected sales impact, documentation, dependencies, etc.) eventually leading to a single aggregated prioritized roadmap.

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