Technology First vs. Needs First

Posted by Marty Cagan on March 30, 2010

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There’s a debate that’s been going on in the design and user research community because the legendary Don Norman wrote an essay in which he did an about-face and decided that doing user research to start a project was mostly a waste of time.

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Product Discovery for Non-Technology Products

Posted by marty cagan on March 5, 2010

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Article: Product Discovery for Non-Technology Products

I’m often asked whether or not the concepts that I advocate and write about are applicable to non-software products as well as the consumer and business internet services that I almost exclusively focus on.  My answer has always been that I really didn’t know because in my career I have only built software technology products.

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